NASA: Strategic mission communication
Visual Design ☓ Branding ☓ Stakeholder Management ☓ Storytelling ☓ Cross-platform Strategy ☓ Information Design ☓ Art Direction
Various projects I launched at NASA/JPL to scaffold the complexity of aerospace for humanity. (Launched 2023-2024)
NASA: Geoscience tooling for all
Information Architecture ☓ Content Strategy ☓ Design Systems ☓ UX Design ☓ UI Design ☓ User Research
Collaborated with NASA/JPL scientists to design the public face of PIXLISE, scaling the data software’s user base from 20 Mars scientist users to a global science audience. (Implemented 2023)
Odyssey: Sustaining self-led learning
UX Research & Design ☓ UI Design ☓ Visual Design
Led UX and visual design for Odyssey, a desktop app that integrates educational research into a story-centric experience that empowers busy people to build a desired skill.
AIGA Census: Building creative community
Visual Design ☓ UX Design ☓ UI Design
Designed and launched #HUEAREYOU, an interactive web experience for AIGA, enabling creatives to discover priorities, skillsets, and values of over 9,400 peers in the industry. (Implemented 2022)
The Eternal Garden: Fashion show identity
Design Management ☓ Brand Identity ☓ Graphic Design
Leading a team of 6 designers, we crafted a design system and promotional campaign that sold out Lunar Gala’s 26th annual show, the largest fashion event in Pittsburgh.
Nike Training Club: AI-empowered fitness
UX Design ☓ Content Design ☓ Campaign Messaging ☓ Conversation Design
Led conversational intelligence integration and storytelling to refresh the app store’s #1 fitness app for increased athlete autonomy, flow, and retention.
Illumination: Marketing Minions™️ to spread joy
Graphic Design ☓ Packaging (CPG) Design ☓ Visual Identity
Passion Project: Music streaming data as vinyl
Research ☓ Concept Development ☓ Graphic Design ☓ Print Production
© ELYSHA TSAI 2024