Elysha Tsai


(she/her) impact-driven designer building actionable solutions from complexity and ambiguity


Work / Product, Brand, and Experience Design

Elysha Tsai


(she/her) impact-driven designer building actionable solutions from complexity  


ABOUT︎︎︎

Work / Product, Brand, and Experience Design


NASA: Strategic mission communication


Visual DesignBranding Stakeholder Management Storytelling Cross-platform Strategy  Information Design  Art Direction

Various projects I launched at NASA/JPL to scaffold the complexity of aerospace for humanity. (Launched 2023-2024)




NASA: Geoscience tooling for all


Information Architecture Content Strategy Design Systems UX DesignUI Design User Research

Collaborated with NASA/JPL scientists to design the public face of PIXLISE, scaling the data software’s user base from 20 Mars scientist users to a global science audience. (Implemented 2023)



Odyssey: Sustaining self-led learning 


UX Research & Design  UI Design ☓ Visual Design 
Led UX and visual design for Odyssey, a desktop app that integrates educational research into a story-centric experience that empowers busy people to build a desired skill.



AIGA Census: Building creative community


Visual Design UX Design  UI Design

Designed and launched #HUEAREYOU, an interactive web experience for AIGA, enabling creatives to discover priorities, skillsets, and values of over 9,400 peers in the industry. (Implemented 2022)



The Eternal Garden: Fashion show identity


Design Management Brand Identity Graphic Design
Leading a team of 6 designers, we crafted a design system and promotional campaign that sold out Lunar Gala’s 26th annual show, the largest fashion event in Pittsburgh.



Nike Training Club: AI-empowered fitness


UX Design Content Design  Campaign Messaging Conversation Design


Led conversational intelligence integration and storytelling to refresh the app store’s #1 fitness app for increased athlete autonomy, flow, and retention.




Illumination: Marketing Minions™️ to spread joy


Graphic Design Packaging (CPG) Design Visual Identity

Passion Project: Music streaming data as vinyl


Research Concept Development Graphic Design Print Production



© ELYSHA TSAI 2024