Brand Design
Visual Design
PR Strategy
Lunar Gala is the largest fashion event at Pittsburgh, an annual culmination of interdisciplinary student talent in production, design, modeling, and dance to audiences of 1000+. The 2021 show, COLLECTIVA, reflects an idealized state of our current world: a society that is collaborative and interdependent.  

Fall 20 - Spring 21
As a member of the Print Design team, I collaborated in developing the visual identity and creating recruitment and promotional designs for the 2021 show. I also created the icon logo and generated assets for multi-media use across the creative cohort. My immediate team consisted of Angela Lee, Alice Cai, Ethan Yang, and Caroline Song. 













VISUAL IDENTITY

COLLECTIVA demonstrates the interconnectedness of people through the analogy of constructing a building and connecting a social community. We leveraged an architectural, futuristic, and precise type system in all promotional outputs. Upon landing on a primary and secondary logo, we develped visual motifs that translated seamlessly to social media, posters, the web interface, and moments throughout the livestream.



I was responsible for creating the logo icon that exists harmoniously with and independently from the primary wordmark to represent Lunar Gala 2021. Here is an abbreviated documentation of the process of exploration and refinement. ︎︎︎


The final icon embodies the structural symmetry and precise interconnectedness of COLLECTIVA.


SOCIAL MEDIA

COLLECTIVA existed in a virtual format this year, making its social media presence leading up to the final show essential to its final viewer turnout. In addition to designing a three-wave promotional rollout schedule in collaboration with the Public Relations team, I aided the Print team in crafting a cohesive Instagram presence in the three-month promotional period.





MERCHANDISE





© ELYSHA TSAI 2022