FUTURE LEADERS OF AMERICA




Brand Identity
Graphic Design
Creative Direction
Motion Graphics
public messaging campaign aimed to raise awareness about the impacts of inequitable broadband access on education and students. Future Leaders of America increases urgency about COVID-19’s acceleration of our rapidly-digitizing world, and how it deepens the disparity of students’ access to the internet necessary for their education, their futures, and the future of America. 
Fall 2021
I used Photoshop, Illustrator, After Effects, and Figma to complete this multi-part project individually in 6 weeks. Campaign content validated in collaboration with Southwestern Pennsylvania Commission, Allies for Children, and Metro21 @ CMU.




CAMPAIGN VIDEO




MERCHANDISE





SOCIAL MEDIA






© ELYSHA TSAI 2022