During the summer of 2021, I interned at Illumination as a Graphic Designer working on the Consumer Packaged Goods team. My time at Illumination involved conducting trend research to curate effective and marketable style guides for CPG applications, leveraging IPs in packaging and branding projects, creating cohesive and brandable custom graphics, and building convincing mockups with design assets. I was able to develop an in-depth understanding of the entertainment and film industry and its diverse marketing potential.
I used Photoshop, Illustrator, Figma, and Procreate throughout the 8-week internship. I was advised by Creative Directors Thai Dao and David Swift in the CPG, Marketing team.
ILLUMINATION INTERN INSIGHT
︎ Brand identity ︎ Social media campaign ︎ Logo design
Illumination Intern Insight is Illumination’s LinkedIn series to promote the internship program and recruit future interns. Illumination’s films and product aim to inspire joy in all demographics, so I made sure to bring in the necessary element of playfulness while keeping the branding appropriate for a professional platform.
︎ Packaging Design ︎ International collaboration
I had the opportunity to design a candy tin for a seasonal pop-up experience, Minion Summer Cafe, in PARCO JAPAN, a famous department store in Tokyo.
A huge thank you to all the lovely, talented, and inspiring people that made my summer experience so special! More work coming soon post-release of Minions 2. :)