https://elyshatsai.com ELYSHA TSAI Tue, 10 Mar 2026 22:15:54 +0000 https://elyshatsai.com en https://elyshatsai.com/Home-1 Wed, 10 Jul 2024 18:01:24 +0000 ELYSHA TSAI https://elyshatsai.com/Home-1 90K attendees at nationwide exhibitsBrand &amp; story for flagship space launch @NASA <img width="1499" height="843" width_o="1499" height_o="843" data-src="https://freight.cargo.site/t/original/i/2ae5436af5231a96d9ed7d31c167fffc58c85f07c55f0d3c3339ed4ed685c8fc/851383368.png" data-mid="236780529" border="0" src="https://freight.cargo.site/w/1000/i/2ae5436af5231a96d9ed7d31c167fffc58c85f07c55f0d3c3339ed4ed685c8fc/851383368.png" />↗ From 20 users to global labs Launching a frontier science product @NASA <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3ae315878d99a1c04caced2713c1f84ae9f5c589fe1dfa72d6aa677d5e8926d0/pixlise-productmock-mar2026.jpg" data-mid="245770554" border="0" src="https://freight.cargo.site/w/1000/i/3ae315878d99a1c04caced2713c1f84ae9f5c589fe1dfa72d6aa677d5e8926d0/pixlise-productmock-mar2026.jpg" />↗ Visual clarity work across 5+ missionsDesign systems for early-stage missions&nbsp;@NASA R&amp;D <img width="2683" height="1509" width_o="2683" height_o="1509" data-src="https://freight.cargo.site/t/original/i/1025b3e8f7eb20e15efd850b6e4e64981ae7402b9ad100fede72680f0e0c02e7/CI-thumbnail.png" data-mid="245770595" border="0" src="https://freight.cargo.site/w/1000/i/1025b3e8f7eb20e15efd850b6e4e64981ae7402b9ad100fede72680f0e0c02e7/CI-thumbnail.png" />↗ Sold-out show in &lt;24 hoursPromoting Pittsburgh's largest fashion event @Lunar Gala <img width="6807" height="3828" width_o="6807" height_o="3828" data-src="https://freight.cargo.site/t/original/i/f0299d2679927c09a12d129afab7b7b4bf91c11891ca7a9e8d014ad097814124/eternalgarden-squaredigiscreen-mock-resized-2.png" data-mid="245770478" border="0" src="https://freight.cargo.site/w/1000/i/f0299d2679927c09a12d129afab7b7b4bf91c11891ca7a9e8d014ad097814124/eternalgarden-squaredigiscreen-mock-resized-2.png" />↗ 2025 People's Voice Award + 451M impressions Laser tech demo that won a Webby @NASA <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e89acbde92913e9702d2e6da1e86acec0e1828e2268f1490bcae34ea99e5ac0/webby-thumbnail3.png" data-mid="241473046" border="0" src="https://freight.cargo.site/w/1000/i/6e89acbde92913e9702d2e6da1e86acec0e1828e2268f1490bcae34ea99e5ac0/webby-thumbnail3.png" />↗ Researched and tested with 58 learners 0→1 Personalized learning product&nbsp;@Odyssey <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9b31731e7fbc0adca3299d1bf5273838b15d996ec9a9bedfda082b15bb93813/odyssey-mock1.jpg" data-mid="219935508" border="0" src="https://freight.cargo.site/w/1000/i/b9b31731e7fbc0adca3299d1bf5273838b15d996ec9a9bedfda082b15bb93813/odyssey-mock1.jpg" />↗ https://elyshatsai.com/Mobile-nav Tue, 10 Mar 2026 21:27:38 +0000 ELYSHA TSAI https://elyshatsai.com/Mobile-nav Elysha Tsai is a visual designer using strategic storytelling, systems thinking, and craft to advance technology for impact. More info︎︎︎Gallery︎︎︎ More Projects︎︎︎ ︎ https://elyshatsai.com/Imagery-Mobile-nav-Home Tue, 10 Mar 2026 21:58:14 +0000 ELYSHA TSAI https://elyshatsai.com/Imagery-Mobile-nav-Home Elysha Tsai is a visual designer using strategic storytelling, systems thinking, and craft to advance technology for impact. Home&nbsp;︎︎︎ More info︎︎︎More projects︎︎︎ ︎ https://elyshatsai.com/Index-Mobile-nav-Home Tue, 10 Mar 2026 22:15:54 +0000 ELYSHA TSAI https://elyshatsai.com/Index-Mobile-nav-Home Elysha Tsai is a visual designer using strategic storytelling, systems thinking, and craft to advance technology for impact. Home&nbsp;︎︎︎ More info︎︎︎Gallery︎︎︎ ︎ https://elyshatsai.com/Imagery Wed, 10 Jul 2024 16:56:34 +0000 ELYSHA TSAI https://elyshatsai.com/Imagery <img width="3024" height="1964" width_o="3024" height_o="1964" data-src="https://freight.cargo.site/t/original/i/be36df93939e40113d62dd6e4edc66b0bf45a13c312d9662e131ce25a1fcafc3/Screenshot-2025-01-01-at-10.48.04PM.png" data-mid="224037301" border="0" src="https://freight.cargo.site/w/1000/i/be36df93939e40113d62dd6e4edc66b0bf45a13c312d9662e131ce25a1fcafc3/Screenshot-2025-01-01-at-10.48.04PM.png" /> <img width="1302" height="724" width_o="1302" height_o="724" data-src="https://freight.cargo.site/t/original/i/c543c49c933f0dc7729968490a24c24356295845aed34aa44983a3dc8ee82378/aicher-animation-gif.gif" data-mid="223971889" border="0" src="https://freight.cargo.site/w/1000/i/c543c49c933f0dc7729968490a24c24356295845aed34aa44983a3dc8ee82378/aicher-animation-gif.gif" /> <img width="1800" height="2400" width_o="1800" height_o="2400" 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data-src="https://freight.cargo.site/t/original/i/487ac0eef1397227460f71875101ca3802164ebe463db8dde8fb673c62761a64/artificialgrass1.png" data-mid="214445671" border="0" src="https://freight.cargo.site/w/1000/i/487ac0eef1397227460f71875101ca3802164ebe463db8dde8fb673c62761a64/artificialgrass1.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/bea184f6f92575602a384f039c19bc16b4d42b6e5d896807f5d1ff84eed16128/IMG_7963.jpg" data-mid="214445716" border="0" src="https://freight.cargo.site/w/1000/i/bea184f6f92575602a384f039c19bc16b4d42b6e5d896807f5d1ff84eed16128/IMG_7963.jpg" /> <img width="1108" height="827" width_o="1108" height_o="827" data-src="https://freight.cargo.site/t/original/i/c179602a00804001b09859b5bc73c653d091b53d3064f3aaa6a9988aabbc8ba7/thisfishistoogood-edit.png" data-mid="224037360" border="0" src="https://freight.cargo.site/w/1000/i/c179602a00804001b09859b5bc73c653d091b53d3064f3aaa6a9988aabbc8ba7/thisfishistoogood-edit.png" /> <img width="480" height="320" width_o="480" height_o="320" data-src="https://freight.cargo.site/t/original/i/668205a20994316bcd8050a4efd2d0ddeb7d2619b7629d348e3038d37347b8cd/hermit.GIF" data-mid="214445695" border="0" src="https://freight.cargo.site/w/480/i/668205a20994316bcd8050a4efd2d0ddeb7d2619b7629d348e3038d37347b8cd/hermit.GIF" /> <img width="1112" height="620" width_o="1112" height_o="620" data-src="https://freight.cargo.site/t/original/i/b826c3e32f1085788fd11339a2c76e1d59c790a14b26fc9afaf1a2070bd4df1e/broadbandgif.gif" data-mid="214445711" border="0" src="https://freight.cargo.site/w/1000/i/b826c3e32f1085788fd11339a2c76e1d59c790a14b26fc9afaf1a2070bd4df1e/broadbandgif.gif" /> https://elyshatsai.com/Index Thu, 07 Aug 2025 09:27:59 +0000 ELYSHA TSAI https://elyshatsai.com/Index Pittsburgh Fashion Show Identity︎︎︎ <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/634af5655b54c5663b18a35f20a97cf090df50b43f65c69f87d3b41545ac9143/eternalgarden-squaredigiscreen-mock-resized.jpg" data-mid="245764859" border="0" src="https://freight.cargo.site/w/1000/i/634af5655b54c5663b18a35f20a97cf090df50b43f65c69f87d3b41545ac9143/eternalgarden-squaredigiscreen-mock-resized.jpg" />↗ NASA Europa Clipper Launch︎︎︎ <img width="1499" height="843" width_o="1499" height_o="843" data-src="https://freight.cargo.site/t/original/i/2ae5436af5231a96d9ed7d31c167fffc58c85f07c55f0d3c3339ed4ed685c8fc/851383368.png" data-mid="236787569" border="0" src="https://freight.cargo.site/w/1000/i/2ae5436af5231a96d9ed7d31c167fffc58c85f07c55f0d3c3339ed4ed685c8fc/851383368.png" />↗ NASA R&amp;D Visual Systems︎︎︎ <img width="2683" height="1509" width_o="2683" height_o="1509" data-src="https://freight.cargo.site/t/original/i/1025b3e8f7eb20e15efd850b6e4e64981ae7402b9ad100fede72680f0e0c02e7/CI-thumbnail.png" data-mid="246045197" border="0" src="https://freight.cargo.site/w/1000/i/1025b3e8f7eb20e15efd850b6e4e64981ae7402b9ad100fede72680f0e0c02e7/CI-thumbnail.png" />↗ Otl Aicher Design System︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d289e274404139466492a40f0cc6dd5d112c91aaa2f3af954d2d53f0e501451c/otlaicherthumbnail.jpg" data-mid="237578127" border="0" src="https://freight.cargo.site/w/1000/i/d289e274404139466492a40f0cc6dd5d112c91aaa2f3af954d2d53f0e501451c/otlaicherthumbnail.jpg" />↗ AIGA Census Visualization︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac806faad14cf052d4b067a090eba18b83997327d3a1c59c5aaf6d9ab84a27bb/aigathumbnail.gif" data-mid="236787551" border="0" src="https://freight.cargo.site/w/1000/i/ac806faad14cf052d4b067a090eba18b83997327d3a1c59c5aaf6d9ab84a27bb/aigathumbnail.gif" />↗ Your Streaming Data as Vinyl︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/42c7b67db2f5d202bf4e6a98c20142f5e9ec0a6d015fffdb371e73e0a2fc4a00/biosphere-thumb2.png" data-mid="236788107" border="0" src="https://freight.cargo.site/w/1000/i/42c7b67db2f5d202bf4e6a98c20142f5e9ec0a6d015fffdb371e73e0a2fc4a00/biosphere-thumb2.png" />↗ Nike, your AI Fitness Trainer <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ebc823a2c07adbbce5c9c70719146138a31488f3370d8d455604927008522870/nike-thumb-mock.png" data-mid="236787558" border="0" src="https://freight.cargo.site/w/1000/i/ebc823a2c07adbbce5c9c70719146138a31488f3370d8d455604927008522870/nike-thumb-mock.png" />↗ Minions CPG Design︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9115fc63fd040aed60712fe51eaac3ea17d5b3205b7f46c12e6407e7670f8ac/candytinmockup-rectangle.jpg" data-mid="237578040" border="0" src="https://freight.cargo.site/w/1000/i/b9115fc63fd040aed60712fe51eaac3ea17d5b3205b7f46c12e6407e7670f8ac/candytinmockup-rectangle.jpg" />↗ Publications, Print, Media︎︎︎ <img width="1000" height="568" width_o="1000" height_o="568" data-src="https://freight.cargo.site/t/original/i/30c72ed0b2b25b8a41b4a017d98aacc1a0bcc9cf3d47e801f85a044e772954b8/special-special-newspaper-mockup.png" data-mid="236788235" border="0" src="https://freight.cargo.site/w/1000/i/30c72ed0b2b25b8a41b4a017d98aacc1a0bcc9cf3d47e801f85a044e772954b8/special-special-newspaper-mockup.png" />↗ https://elyshatsai.com/PIXLISE Wed, 10 Jul 2024 16:55:35 +0000 ELYSHA TSAI https://elyshatsai.com/PIXLISE Repositioning NASA software&nbsp;to accelerate science at global scalePIXLISE is a data analysis platform used by NASA’s Mars 2020 science team to study microscopic evidence of past life. Despite its scientific value, adoption capped at 20 users due to unclear positioning, slow onboarding, and fragmented communication. As the first growth hire and second designer on the team, I designed PIXLISE’s public-facing website from 0→1, synthesizing discovery research, creating all technical content, and crafting the product’s initial deployment, onboarding, and messaging strategy. My design shipped in Spring 2023 and helped reposition PIXLISE as a mission-critical tool within frontier research workflows. Role:&nbsp;Lead Designer, Product Growth Skills:&nbsp;UX/UI Design, Information Architecture, Content Design, User Research, Visual Design, Product Strategy, B2B Positioning &amp; Messaging, Technical Communication Client:&nbsp;Mars 2020 (PIXL) Science Team, NASA Jet Propulsion Laboratory Duration:&nbsp;10 weeksRecognition:&nbsp;JPL Software of the Year Award 2023, NASA Software of the Year Award Runner-Up 2023, NASA Group Achievement Award <img width="1920" height="1017" width_o="1920" height_o="1017" data-src="https://freight.cargo.site/t/original/i/7d152dd082650adb0dbb41ffa5372d8d7637b2dcc603bc25155cdb84b6f65dfa/pixlise-screens-mockup.jpg" data-mid="223617234" border="0" src="https://freight.cargo.site/w/1000/i/7d152dd082650adb0dbb41ffa5372d8d7637b2dcc603bc25155cdb84b6f65dfa/pixlise-screens-mockup.jpg" /> OPPORTUNITY Establish PIXLISE as the go-to tool for spectroscopy analysis PIXLISE’s public website used to be a static scroll of basic info,&nbsp;failing to communicate its current capabilities, much less its immense potential to fuel science discoveries beyond NASA. Diving deeper into planetary scientist and general research workflows, I uncovered opportunities to align PIXLISE’s capabilities with inefficiencies that plague modern research labs. I turned pain points, access, and efficiency problems into an opportunity for growth. <img width="2651" height="944" width_o="2651" height_o="944" data-src="https://freight.cargo.site/t/original/i/9556e0ce173b3a13cbcccd917d5b52baa0ba08d08c527d82932ec01894d296f1/opportunity-overview.png" data-mid="241846940" border="0" src="https://freight.cargo.site/w/1000/i/9556e0ce173b3a13cbcccd917d5b52baa0ba08d08c527d82932ec01894d296f1/opportunity-overview.png" /> <img width="1460" height="698" width_o="1460" height_o="698" data-src="https://freight.cargo.site/t/original/i/0f7168f5264d2e80549cad57c6ed087f456005c7cdcbb2d84adb03551e7aa91d/challenge-graphic.png" data-mid="223617311" border="0" data-scale="78" data-no-zoom src="https://freight.cargo.site/w/1000/i/0f7168f5264d2e80549cad57c6ed087f456005c7cdcbb2d84adb03551e7aa91d/challenge-graphic.png" /> Challenge How might we leverage the unique capabilities of a planetary science tool to enable discoveries in broader science use cases? DESIGN SOLUTION OVERVIEW Time-to-insight: from weeks to minutes PIXLISE’s&nbsp;public website&nbsp;addresses nuanced lab challenges and focuses on product literacy and scalable deployment. This expands PIXLISE’s reach to&nbsp;all geoscientists using XRF analysis. <img width="3864" height="2080" width_o="3864" height_o="2080" data-src="https://freight.cargo.site/t/original/i/5dc9a2452acbc8b2523cc14d8680b62d5a9dab288bc7941d9d445922b8ddb8a7/screens-journey.jpg" data-mid="223617224" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/5dc9a2452acbc8b2523cc14d8680b62d5a9dab288bc7941d9d445922b8ddb8a7/screens-journey.jpg" /> STEP 1: GRASP COMPLEX FEATURES IN SECONDS Insight: Diverse accounts from depth interviews with PIXLISE users revealed the tool’s breadth and flexibility.Solution: New landing and product pages capture&nbsp;PIXLISE’s features and unique value proposition&nbsp;across 3 core functions: Workflow, Quantification, and Investigation. STEP 2: REIMAGINE SCIENCE COLLABORATION Insight: Generative interviews with labs highlighted the importance of tools supporting interconnected workflows. Solution: Product pages validate lab science challenges and highlight novel collaboration perks. Accessible navigation and links point to guides, forums, and other resources. STEP 3: STREAMLINE ONBOARDING &amp; ADOPTION Insight: Demonstrating PIXLISE to research labs was slow and painful, spanning weeks via 1:1 calls. Solution: Tiered plans and PIXLISE Trial replace lengthy demos,&nbsp;reducing onboarding to minutes. This simplified sales calls and freed team bandwidth to focus on shipping. Result We transformed a single-use tool into a research swiss army knife, enabling anyone to use PIXLISE. THE BRIEF Mars science tools can be useful on Earth PIXLISE was designed to help scientists investigate the geological history of Mars from rock samples collected from the planet. Despite this specific use case, PIXLISE’s functions are applicable (and potentially revolutionary) to all elemental geoscience workflows. NASA Jet Propulsion Laboratory’s PIXLISE team approached me to distill its capabilities into a compelling story to engage a new world of users. <img width="1680" height="906" width_o="1680" height_o="906" data-src="https://freight.cargo.site/t/original/i/6f601da52ccc960883439a4614c2b2e7aee66331d06d294d8e8349efd8ca5eb1/ezgif.com-gif-maker.gif" data-mid="214445005" border="0" alt="Then, scientists use PIXLISE to analyze Mars data" data-caption="Then, scientists use PIXLISE to analyze Mars data" src="https://freight.cargo.site/w/1000/i/6f601da52ccc960883439a4614c2b2e7aee66331d06d294d8e8349efd8ca5eb1/ezgif.com-gif-maker.gif" /> <img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/d2c1b8e8bf2b579d584eaaab2dbe207ed9163224e1c00145bb5a39e6aa468a04/percy-pixlise.png" data-mid="214444933" border="0" alt="First, the PIXL instrument on the Mars rover collects data" data-caption="First, the PIXL instrument on the Mars rover collects data" src="https://freight.cargo.site/w/1000/i/d2c1b8e8bf2b579d584eaaab2dbe207ed9163224e1c00145bb5a39e6aa468a04/percy-pixlise.png" /> <img width="3534" height="950" width_o="3534" height_o="950" data-src="https://freight.cargo.site/t/original/i/4bfe055b15bec339bff6c07933e6d554b0260dbb746d1972c505d3e7037e33fa/timeline.png" data-mid="214445040" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4bfe055b15bec339bff6c07933e6d554b0260dbb746d1972c505d3e7037e33fa/timeline.png" /> RESEARCH Crash course in the product, existing users, business, and competition With research, I developed a deep understanding of PIXLISE’s capabilities via demos, interviews, audits, and workshops. The goal was to define a strategic plan to utilize the Mars use case, NASA positioning, and user insights to&nbsp;differentiate PIXLISE from market software in a favorable way. <img width="1767" height="1524" width_o="1767" height_o="1524" data-src="https://freight.cargo.site/t/original/i/edf44df3a3cf597fab6c48c2f02532c5926c2b704795c39160f58346b3b45338/demos.png" data-mid="214444943" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/edf44df3a3cf597fab6c48c2f02532c5926c2b704795c39160f58346b3b45338/demos.png" /> <img width="1767" height="1524" width_o="1767" height_o="1524" data-src="https://freight.cargo.site/t/original/i/2676bdc4a4bae39d5301d641dc0ec5c54a9f30a9f1e3dc9ddcc0b367049b0b14/interviews.png" data-mid="214444953" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2676bdc4a4bae39d5301d641dc0ec5c54a9f30a9f1e3dc9ddcc0b367049b0b14/interviews.png" /> <img width="1767" height="1524" width_o="1767" height_o="1524" data-src="https://freight.cargo.site/t/original/i/2e3bc70cb339ac29251d57cfb1cde1bdba06254f1b20bb549c0246f27e4de5d4/standups.png" data-mid="214444946" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2e3bc70cb339ac29251d57cfb1cde1bdba06254f1b20bb549c0246f27e4de5d4/standups.png" /> <img width="1767" height="1524" width_o="1767" height_o="1524" data-src="https://freight.cargo.site/t/original/i/832c8ef97deb42c6ee284cfff5c321305a4d9e7a18299921a2cbda0bcce66bfd/audits.png" data-mid="214444948" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/832c8ef97deb42c6ee284cfff5c321305a4d9e7a18299921a2cbda0bcce66bfd/audits.png" /> <img width="3534" height="1342" width_o="3534" height_o="1342" data-src="https://freight.cargo.site/t/original/i/5feff9592a557733be924285f38956ae29bc827b5acfa33be52bca589b1e9790/notion-setup.png" data-mid="214445043" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5feff9592a557733be924285f38956ae29bc827b5acfa33be52bca589b1e9790/notion-setup.png" /> INFORMATION ARCHITECTURE / TAXONOMY Diverse, nonlinear workflows demand detailed content organization There’s no one “happy path” in scientific investigation. Through 15+ interviews and demos with scientist users, we were initially overwhelmed with the high variation in the features used and the ways they are utilized.I identified patterns between these nuggets of information through prototyping artifacts and reviewing them with the product team and scientist experts. At last, I devised a comprehensive organization of product feature information with seven levels of granularity. <img width="2806" height="892" width_o="2806" height_o="892" data-src="https://freight.cargo.site/t/original/i/2adb934281ed5ad7a6f15737f40aa65b1030ee72a8c6f3afebf0c39c3f6e97fd/user-variation.png" data-mid="214445065" border="0" data-no-zoom="true" alt="Science specializations yield diverse workflows" data-caption="Science specializations yield diverse workflows" src="https://freight.cargo.site/w/1000/i/2adb934281ed5ad7a6f15737f40aa65b1030ee72a8c6f3afebf0c39c3f6e97fd/user-variation.png" /> <img width="883" height="866" width_o="883" height_o="866" data-src="https://freight.cargo.site/t/original/i/b4c9562bd558d7b8ebe5059c8b1378322a486439a304ee24de5790544f7c204c/content-model.png" data-mid="214578624" border="0" data-scale="41" alt="Content Model" data-caption="Content Model" src="https://freight.cargo.site/w/883/i/b4c9562bd558d7b8ebe5059c8b1378322a486439a304ee24de5790544f7c204c/content-model.png" /> <img width="6309" height="1820" width_o="6309" height_o="1820" data-src="https://freight.cargo.site/t/original/i/604ade68bf1429079e4feca2ddd47954c10d553c113a7286d28f6e9e8566a979/pixlise-taxonomy.png" data-mid="214445041" border="0" alt="7-Tier Content Hierarchy Table" data-caption="7-Tier Content Hierarchy Table" src="https://freight.cargo.site/w/1000/i/604ade68bf1429079e4feca2ddd47954c10d553c113a7286d28f6e9e8566a979/pixlise-taxonomy.png" /> Derived Product Values PIXLISE embodies&nbsp;flexibility, speed, and innovation. The clear, structured taxonomy translated gracefully into the Landing and Product page wireframes, and is a huge improvement to the 4 cards on the site previously. <img width="2806" height="1522" width_o="2806" height_o="1522" data-src="https://freight.cargo.site/t/original/i/77aaf543065b77e020d8b71c555dd2136f49fb9493adbc7bc36cdd985e629890/before-after-product-info.png" data-mid="214445038" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/77aaf543065b77e020d8b71c555dd2136f49fb9493adbc7bc36cdd985e629890/before-after-product-info.png" /> INFORMATION ARCHITECTURE / USER JOURNEY Lab challenges illuminate a plan for deploying PIXLISE Despite a limited access to our target user, interviewing the University of Western Ontario’s X-ray fluorescence (XRF) lab validated a need for PIXLISE on Earth and helped us empathize with research lab scientists, who face distinct workflow struggles we were previously unfamiliar with. <img width="2384" height="1364" width_o="2384" height_o="1364" data-src="https://freight.cargo.site/t/original/i/4d8625a629020259865664c01afc90e4f855025b05e6c8eb53d6e7e20ba7a92e/earth-lab.png" data-mid="214445067" border="0" alt="Target User Pain Point" data-caption="Target User Pain Point" src="https://freight.cargo.site/w/1000/i/4d8625a629020259865664c01afc90e4f855025b05e6c8eb53d6e7e20ba7a92e/earth-lab.png" /> <img width="1712" height="1364" width_o="1712" height_o="1364" data-src="https://freight.cargo.site/t/original/i/a837a0d9ae7b9708fcba196a05c81f084726b59176166cc7575db7603b8d7620/primary-users.png" data-mid="214445068" border="0" alt="User Personas" data-caption="User Personas" src="https://freight.cargo.site/w/1000/i/a837a0d9ae7b9708fcba196a05c81f084726b59176166cc7575db7603b8d7620/primary-users.png" /> <img width="2384" height="1364" width_o="2384" height_o="1364" data-src="https://freight.cargo.site/t/original/i/fca67b4154e7e06228032c758000ef1f0b7ce0c767858c5220ebda656f09faf5/earth-lab-2.png" data-mid="214445069" border="0" alt="Research Insights and Content Implications" data-caption="Research Insights and Content Implications" src="https://freight.cargo.site/w/1000/i/fca67b4154e7e06228032c758000ef1f0b7ce0c767858c5220ebda656f09faf5/earth-lab-2.png" /> Insight from End-Users Workflow agility, robust&nbsp;export functionality, and instrument-software compatibility are critical to addressing lab scientists’ hardware bottlenecks. PIXLISE already had the features to address these user needs. However, new users may not be convinced right away that PIXLISE can even work with their lab’s tech stack, data, or research objectives.I scaffolded this uncertainty by creating a tiered deployment plan. First, try PIXLISE with sample data. Then, secure PIXLISE for your lab when you know it’s a good fit. Later, experience PIXLISE at peak performance with cloud-parallelized computing.&nbsp;We simplified PIXLISE adoption even more with an ever-present “Try PIXLISE” button on the global navigation and a concise and engaging call to action and community metrics to end every page on the site. <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/26fdd106d26fb0466a6a7236e2ea4a78a9a94c43451179ded6c40d13045c885f/Screen-Shot-2024-05-22-at-10.33.41-PM.png" data-mid="214445059" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/26fdd106d26fb0466a6a7236e2ea4a78a9a94c43451179ded6c40d13045c885f/Screen-Shot-2024-05-22-at-10.33.41-PM.png" /> <img width="2658" height="1522" width_o="2658" height_o="1522" data-src="https://freight.cargo.site/t/original/i/1d2ef91fded0fd1abf3e4dd36727823f540ae561a9cec53c73138ab1a859d877/deployment-to-wireframes.png" data-mid="214444982" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1d2ef91fded0fd1abf3e4dd36727823f540ae561a9cec53c73138ab1a859d877/deployment-to-wireframes.png" /> INFORMATION ARCHITECTURE /&nbsp;STORY Weaving product function into a narrative I found an opportunity to showcase PIXLISE’s unique&nbsp;history beyond its&nbsp;awesome features. In the Mission page, we highlight the Mars story as an additional reason to love PIXLISE. PIXLISE’s “mission” statement strategically follows its origin story and continued presence in NASA’s flagship Mars 2020 mission. <img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/5df0959c77e429e0311f07e9938c7840077a5bb308c26d96bd930a743539e702/mission-scroll.gif" data-mid="214445051" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5df0959c77e429e0311f07e9938c7840077a5bb308c26d96bd930a743539e702/mission-scroll.gif" /> This completes the arc of the public PIXLISE experience: Show off product features first, reinforce with community resources, and seal the deal with an otherworldly mission statement. <img width="3534" height="778" width_o="3534" height_o="778" data-src="https://freight.cargo.site/t/original/i/372d217473a2633fd5562dcafe5f7ab17cd9912176c56e9653a63b7b16012ed1/sitemap.png" data-mid="214444992" border="0" alt="Site Map" data-caption="Site Map" src="https://freight.cargo.site/w/1000/i/372d217473a2633fd5562dcafe5f7ab17cd9912176c56e9653a63b7b16012ed1/sitemap.png" /> IDENTITY Refreshed design system engages the technical user I led&nbsp;PIXLISE’s design system evolution&nbsp;to target new research audiences. The refreshed visual design reflects the sophistication and quality of the revolutionary tool, while maintaining a tone of warmth through its mission to enrich the science community. <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/b4521fca2bd8b2c62f5b974b117d52cba854dc9198414e518a9f7b7b010fb952/Screen-Shot-2024-05-22-at-10.41.59-PM.png" data-mid="214445062" border="0" src="https://freight.cargo.site/w/1000/i/b4521fca2bd8b2c62f5b974b117d52cba854dc9198414e518a9f7b7b010fb952/Screen-Shot-2024-05-22-at-10.41.59-PM.png" /> <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/8cf9fa0382d735214e139a41898a93aa5150741a022e14fd57a62adffa4ba76a/Screen-Shot-2024-05-22-at-10.32.20-PM.png" data-mid="214445056" border="0" src="https://freight.cargo.site/w/1000/i/8cf9fa0382d735214e139a41898a93aa5150741a022e14fd57a62adffa4ba76a/Screen-Shot-2024-05-22-at-10.32.20-PM.png" /> <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/5ac3df31dcf2e6f4540e90a31015a35008c3b679081031b712f45f9b7ad63daa/Screen-Shot-2024-05-22-at-10.49.25-PM.png" data-mid="214445063" border="0" src="https://freight.cargo.site/w/1000/i/5ac3df31dcf2e6f4540e90a31015a35008c3b679081031b712f45f9b7ad63daa/Screen-Shot-2024-05-22-at-10.49.25-PM.png" /> <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/ac3698f1934425eede3b57fb6f71dfb05cea404f48608235a3c02d1da071d697/Screen-Shot-2024-05-22-at-10.39.29-PM.png" data-mid="214445061" border="0" src="https://freight.cargo.site/w/1000/i/ac3698f1934425eede3b57fb6f71dfb05cea404f48608235a3c02d1da071d697/Screen-Shot-2024-05-22-at-10.39.29-PM.png" /> <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/26fdd106d26fb0466a6a7236e2ea4a78a9a94c43451179ded6c40d13045c885f/Screen-Shot-2024-05-22-at-10.33.41-PM.png" data-mid="214445059" border="0" src="https://freight.cargo.site/w/1000/i/26fdd106d26fb0466a6a7236e2ea4a78a9a94c43451179ded6c40d13045c885f/Screen-Shot-2024-05-22-at-10.33.41-PM.png" /> <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/a4f133a4cdbda46037ae033354146fcc25c2624b8f782445284f6bc58ef8e474/Screen-Shot-2024-05-22-at-10.32.36-PM.png" data-mid="214445057" border="0" src="https://freight.cargo.site/w/1000/i/a4f133a4cdbda46037ae033354146fcc25c2624b8f782445284f6bc58ef8e474/Screen-Shot-2024-05-22-at-10.32.36-PM.png" /> <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/09256d9f3ef5246bcafc2e5d5cf1f20fdb647966193df689cb46b608f700d829/Screen-Shot-2024-05-22-at-10.38.58-PM.png" data-mid="214445060" border="0" src="https://freight.cargo.site/w/1000/i/09256d9f3ef5246bcafc2e5d5cf1f20fdb647966193df689cb46b608f700d829/Screen-Shot-2024-05-22-at-10.38.58-PM.png" /> <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/6c344a5650715a0282f28f45fef7f81711ba62fe5f0abb220fbc38fdcdbd446b/Screen-Shot-2024-05-22-at-10.24.35-PM.png" data-mid="214445053" border="0" src="https://freight.cargo.site/w/1000/i/6c344a5650715a0282f28f45fef7f81711ba62fe5f0abb220fbc38fdcdbd446b/Screen-Shot-2024-05-22-at-10.24.35-PM.png" /> <img width="2610" height="1578" width_o="2610" height_o="1578" data-src="https://freight.cargo.site/t/original/i/7abf08f3ed7987532acb96d6dcb9ba45dd1c3cdb3fcd0f1c06bfce7d84b60193/Screen-Shot-2024-05-22-at-10.27.57-PM.png" data-mid="214445054" border="0" src="https://freight.cargo.site/w/1000/i/7abf08f3ed7987532acb96d6dcb9ba45dd1c3cdb3fcd0f1c06bfce7d84b60193/Screen-Shot-2024-05-22-at-10.27.57-PM.png" /> I worked with our Founding Designer and devs to design bespoke components and document design guidelines that bridge marketing with core product’s&nbsp;look and feel.&nbsp; <img width="3534" height="1056" width_o="3534" height_o="1056" data-src="https://freight.cargo.site/t/original/i/a9dd9706fb47295a771fa9cf394ca9b550af8cbfe0c3425383c4cf69868ff83e/final-visual-system1.png" data-mid="214444999" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a9dd9706fb47295a771fa9cf394ca9b550af8cbfe0c3425383c4cf69868ff83e/final-visual-system1.png" /> <img width="3534" height="602" width_o="3534" height_o="602" data-src="https://freight.cargo.site/t/original/i/97bf107e535e0cdc44901b6d62294b95fcc916147c67f3f6632b249a931071a7/final-visual-system2.png" data-mid="214445001" border="0" src="https://freight.cargo.site/w/1000/i/97bf107e535e0cdc44901b6d62294b95fcc916147c67f3f6632b249a931071a7/final-visual-system2.png" /> <img width="3534" height="1520" width_o="3534" height_o="1520" data-src="https://freight.cargo.site/t/original/i/1da9b2bb72e29a2827632a41d83f6bd226ae22b7e19b2bb05bf09cb04223b6fb/final-visual-system3.png" data-mid="214445002" border="0" src="https://freight.cargo.site/w/1000/i/1da9b2bb72e29a2827632a41d83f6bd226ae22b7e19b2bb05bf09cb04223b6fb/final-visual-system3.png" /> Visual Design Rationale&nbsp; The design system retains the dark look of the UI. We highlight with PIXLISE’s recognizable yellow spot color, now coexisting with an additional poppy vermillion, inspired by Mars. An energetic type duo ties it all together: the geometric yet approachable sans serif Faktum and the clean monospace variation of GT America. COMMUNICATION DESIGN Optimizing visuals for understanding In early iterations, I relied solely on product screens to visualize PIXLISE benefits. Although great for demonstrating how a scientist might use PIXLISE, these failed to communicate abstract product benefits, such as “real-time collaboration” or “open-source web access.” <img width="2332" height="4376" width_o="2332" height_o="4376" data-src="https://freight.cargo.site/t/original/i/650dd5c2ea5235662aea7622596d0ff460c3692bd02cc67078fe5358cf36c1c2/Landing-screen.png" data-mid="214445071" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/650dd5c2ea5235662aea7622596d0ff460c3692bd02cc67078fe5358cf36c1c2/Landing-screen.png" /> <img width="2332" height="3845" width_o="2332" height_o="3845" data-src="https://freight.cargo.site/t/original/i/152f72b7109776d44b5e97fa2ed404b2ae1b487cbe5365d14cc3ca8e965b37df/Workflow-screen.png" data-mid="214445072" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/152f72b7109776d44b5e97fa2ed404b2ae1b487cbe5365d14cc3ca8e965b37df/Workflow-screen.png" /> In later iterations, using lighter backgrounds afforded a refreshing differentiation from the product UI. Simple illustrations helped convey higher-level concepts and high-res geography photos supplemented context and atmosphere. <img width="3714" height="1336" width_o="3714" height_o="1336" data-src="https://freight.cargo.site/t/original/i/7622b90970abeb65936ffd7ac132b1d4ceadcc3c1347b1261c245a6457f89b11/pixlise-imagery.png" data-mid="214445045" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7622b90970abeb65936ffd7ac132b1d4ceadcc3c1347b1261c245a6457f89b11/pixlise-imagery.png" /> To reduce user cognitive load, I designed custom interactions that scaffold complexity and create opportunities of discovery.&nbsp; Some&nbsp;microinteraction highlights: ︎ Click on informational cards to survey&nbsp;product features quickly. ︎ Easily navigate between the three core product functions: Workflow, Quantification, and Investigation. &nbsp; ︎ Switch between an isolated panel view and an in-context workspace view to immediately grasp tool functionality. Interact with the final prototype here. REFLECTION Learnings and next steps Despite the ambiguity of our target user and high level of content complexity, I designed a product’s growth strategy and public interface in 10 weeks. My greatest breakthrough was learning to be wrong, so we can get it right together. <img width="3733" height="2154" width_o="3733" height_o="2154" data-src="https://freight.cargo.site/t/original/i/0f048c81860365bbf9d172271848ead6a7694fbb88ce0d62743c262c5227c68b/PIXL-Team-Photo_2022-08-17.png" data-mid="214445047" border="0" alt="Our core users, the PIXL science team!" data-caption="Our core users, the PIXL science team!" src="https://freight.cargo.site/w/1000/i/0f048c81860365bbf9d172271848ead6a7694fbb88ce0d62743c262c5227c68b/PIXL-Team-Photo_2022-08-17.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0b1e3e7e95c1d6f020ea3b34e2a69e093f95c11551d55ef25222f20b69160f0d/IMG_6675.JPG" data-mid="214445003" border="0" data-scale="74" alt="Presenting my project on-site at the Jet Propulsion Lab" data-caption="Presenting my project on-site at the Jet Propulsion Lab" src="https://freight.cargo.site/w/1000/i/0b1e3e7e95c1d6f020ea3b34e2a69e093f95c11551d55ef25222f20b69160f0d/IMG_6675.JPG" /> More learnings: Writing is design. Balancing precision, concision, and accuracy with something more “punchy” and “marketable” was hard and required its own iterative process. Asking good questions is good, but prototyping wrong solutions is better. I had to confront my perfectionism in the face and build out some terrible artifacts before they started to become clear. The goal is to move the needle forward. Design creates access. Working with technical stakeholders helped me contextualize the importance of design in a high-complexity setting. Seeing design’s ability to bridge connections, disciplines, workflows, and understanding within just a few months made the challenges along the way so worthwhile. If given more time and money, I’d: Access more Earth labs. It was challenging extrapolating findings with limited access to our target user. In an ideal world, I would interview and test with more earth scientists to validate site success. Build out guides. PIXLISE is not easy to learn and user support is necessary to troubleshoot and adapt to software changes. I’d love to continue working with users and PIXLISE developers to build user-friendly guides for user autonomy. Be more hands-on with deployment. Through this experience I realized I enjoy working with eng stakeholders to ensure ideas are grounded in reality. If afforded more time I’d love to be more involved with designing the back-end for PIXLISE’s sustained growth. Presenting the website to the Mars 2020 PIXL science team was the most gratifying moment of my career to date. I got to see scientists react to my process and get a glimpse of the positive impact design can have on scientific inquiry. This project reinforced my belief in the necessity of human-centered design. 2024 Update— Now, I’m working on strategic visual communication solutions for science/engineering at NASA JPL, see here︎︎︎ Thanks for reading! <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/0797a37f11c12ac02af252753b76194dbc3e9644761bfe491d2d485482e1e674/astro-heart.gif" data-mid="214578826" border="0" data-scale="51" src="https://freight.cargo.site/w/480/i/0797a37f11c12ac02af252753b76194dbc3e9644761bfe491d2d485482e1e674/astro-heart.gif" /> <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="//freight.cargo.site/t/original/i/8f1eea609c147f7a6ec94bb5bb2e7fca50b0af5f047cf8b6e50bfa3a097e9b0b/pixlise-screens-mockup.png" data-mid="155099644" border="0" style="width: 971.594px; height: 647.637px; display: none;"> https://elyshatsai.com/Odyssey Wed, 10 Jul 2024 16:55:46 +0000 ELYSHA TSAI https://elyshatsai.com/Odyssey Empowering lifelong skill development&nbsp;with visual storytellingMost people struggle to follow through on personal skill-building goals. In fact, 91% of New Years’ resolutions fail due to vague plans, lack of structure, and low motivation over time. We created Odyssey for the everyday learner. Using storytelling and guided planning, Odyssey helps users create realistic, resilient paths towards long-term skill development. My Role:&nbsp;I led the UX, UI, and visual design for Odyssey, creating the learning framework, core user flows, and systemized visual language that took the product from concept to a functional 0→1 prototype. I also co-led 6 research and testing rounds with 58 learners to shape and validate the experience.Skills:&nbsp;UX Research &amp; Testing, Education Design, UI, Prototyping, StorytellingTools:&nbsp;Figma, Miro, Google FormsTeam:&nbsp;2 designers, 1 copywriterDuration:&nbsp;10 weeks <img width="1380" height="897" width_o="1380" height_o="897" data-src="https://freight.cargo.site/t/original/i/f52e432d6124b050fad345e23354224d9ef3b2e516661346afef355e18a947aa/odyssey-reduced.gif" data-mid="214445163" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f52e432d6124b050fad345e23354224d9ef3b2e516661346afef355e18a947aa/odyssey-reduced.gif" /> SOLUTION OVERVIEW Transformative learning, disguised as a whimsical journey We immersed users in a compelling narrative that seamlessly integrated evidence-based learning strategies and self-reflection, guiding them through the creation of a personalized self-development plan. Our main goal was to sustain long-term learning, so we drew heavily from educational psychology and tested the platform with busy undergrad students. <img width="3534" height="1036" width_o="3534" height_o="1036" data-src="https://freight.cargo.site/t/original/i/6903cc5696898658ca1766acb5766aa4d3962bf321e27bb9a674a27d00e5968d/user-flow.png" data-mid="214445134" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6903cc5696898658ca1766acb5766aa4d3962bf321e27bb9a674a27d00e5968d/user-flow.png" /> First, we guide users in constructing a fail-safe, actionable itinerary. Defining the goal <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/a4467c2b31168b15cd5181388deb0f3ba9c2236c53e7a3f7cf5227069ce8e8a3/62df32aa7af237ce0ed1b91a_Goal-3-p-3200-1.png" data-mid="214445094" border="0" alt="Guiding users to&nbsp;set an initial time-based constraint for structure." data-caption="Guiding users to&nbsp;set an initial time-based constraint for structure." src="https://freight.cargo.site/w/1000/i/a4467c2b31168b15cd5181388deb0f3ba9c2236c53e7a3f7cf5227069ce8e8a3/62df32aa7af237ce0ed1b91a_Goal-3-p-3200-1.png" /> <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/e68ee3de6f00531e25750b3115e69f36dac903414460c43365b63e0e587db2b3/62df32ab229ef34ce051f453_Goal-1-p-3200.png" data-mid="214445093" border="0" alt="Self-reflection increases user motivation and proper alignment with their values." data-caption="Self-reflection increases user motivation and proper alignment with their values." src="https://freight.cargo.site/w/1000/i/e68ee3de6f00531e25750b3115e69f36dac903414460c43365b63e0e587db2b3/62df32ab229ef34ce051f453_Goal-1-p-3200.png" /> <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/8a3c5164546b6777aabf81dc81cf9cc45dae1553a2f2a26f636b67a463c0efe1/62df32aada8e21e4b722076d_Goal-2-p-3200.png" data-mid="214445090" border="0" alt="Future self-visualization helps prime users for success!" data-caption="Future self-visualization helps prime users for success!" src="https://freight.cargo.site/w/1000/i/8a3c5164546b6777aabf81dc81cf9cc45dae1553a2f2a26f636b67a463c0efe1/62df32aada8e21e4b722076d_Goal-2-p-3200.png" /> Breaking down the goal <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/c148f4c1704708d4c1e037183e7713b31d4e6d5145e20886f12aab461257cc96/62df33fe5603e1571ed2a7fe_Milestone-1-p-3200.png" data-mid="214445097" border="0" alt="Guiding users to deconstruct their long-term goal." data-caption="Guiding users to deconstruct their long-term goal." src="https://freight.cargo.site/w/1000/i/c148f4c1704708d4c1e037183e7713b31d4e6d5145e20886f12aab461257cc96/62df33fe5603e1571ed2a7fe_Milestone-1-p-3200.png" /> <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/725d41a681acb723b2fa3df4c9d284642b81e28ec30baad323342ee801241350/62df33fe3b52d46383c2f8d7_Milestone-3-p-3200.png" data-mid="214445095" border="0" alt="Milestones ground the journey with approachable intermediate goals." data-caption="Milestones ground the journey with approachable intermediate goals." src="https://freight.cargo.site/w/1000/i/725d41a681acb723b2fa3df4c9d284642b81e28ec30baad323342ee801241350/62df33fe3b52d46383c2f8d7_Milestone-3-p-3200.png" /> <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/68cce9b2ef6264a41128c7cef9c5cada1dd181da3e8e9caaeced7dda15e6e0e2/62df34ad7af23748f1d1d1a5_Task-3-p-3200.png" data-mid="214445099" border="0" alt="Users engage cycles of practice and feedback through growing petals and flowers, thereby completing milestones. " data-caption="Users engage cycles of practice and feedback through growing petals and flowers, thereby completing milestones. " src="https://freight.cargo.site/w/1000/i/68cce9b2ef6264a41128c7cef9c5cada1dd181da3e8e9caaeced7dda15e6e0e2/62df34ad7af23748f1d1d1a5_Task-3-p-3200.png" /> <img width="3200" height="2106" width_o="3200" height_o="2106" data-src="https://freight.cargo.site/t/original/i/d04118dea424b60f15f0994c9b56566faaee08168e715dd4eb59fb626ae2f632/62df33fea6f67451f8c2d5a3_Milestone-4-p-3200.png" data-mid="214445098" border="0" alt="Blossoming flowers are satisfying indicators of users&rsquo; growth and effort." data-caption="Blossoming flowers are satisfying indicators of users’ growth and effort." src="https://freight.cargo.site/w/1000/i/d04118dea424b60f15f0994c9b56566faaee08168e715dd4eb59fb626ae2f632/62df33fea6f67451f8c2d5a3_Milestone-4-p-3200.png" /> Anticipating Setbacks <img width="3200" height="2068" width_o="3200" height_o="2068" data-src="https://freight.cargo.site/t/original/i/63e91cc890bad0e30fc54bca314464143983a5eaef879a1b7a032952c7af1a0a/62df374ede42db5e55da3758_Setback-2-p-3200.png" data-mid="214445103" border="0" alt="Setbacks are normal! We scaffold challenges by helping users anticipate difficulties." data-caption="Setbacks are normal! We scaffold challenges by helping users anticipate difficulties." src="https://freight.cargo.site/w/1000/i/63e91cc890bad0e30fc54bca314464143983a5eaef879a1b7a032952c7af1a0a/62df374ede42db5e55da3758_Setback-2-p-3200.png" /> <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/43a99d8b9647b6129568fe8723cf087c8fb4170513ed97fee5d160ca8aff44c4/62df374fa6f6748713c31af9_Setback-4-p-3200.png" data-mid="214445107" border="0" alt="We make sure users have resources to fall back on." data-caption="We make sure users have resources to fall back on." src="https://freight.cargo.site/w/1000/i/43a99d8b9647b6129568fe8723cf087c8fb4170513ed97fee5d160ca8aff44c4/62df374fa6f6748713c31af9_Setback-4-p-3200.png" /> <img width="3200" height="2068" width_o="3200" height_o="2068" data-src="https://freight.cargo.site/t/original/i/6e267f933993d6e67384bb5d59acdf3ddf1da5525702127837844d70bdf551b6/62df374f5538d7251f594e20_Setback-6-p-3200.png" data-mid="214445104" border="0" alt="Users also draft actionable plans to keep going." data-caption="Users also draft actionable plans to keep going." src="https://freight.cargo.site/w/1000/i/6e267f933993d6e67384bb5d59acdf3ddf1da5525702127837844d70bdf551b6/62df374f5538d7251f594e20_Setback-6-p-3200.png" /> Integrating into the Daily Schedule <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/7c12b6add594a397aeba3e20f0446af901d2ea3d802e5760dc781a9cdc447b62/62df38a0468d27ce1299627e_GCal-1-p-3200.png" data-mid="214445108" border="0" alt="Our research revealed students find prioritization and integration of learning in daily life most difficult." data-caption="Our research revealed students find prioritization and integration of learning in daily life most difficult." src="https://freight.cargo.site/w/1000/i/7c12b6add594a397aeba3e20f0446af901d2ea3d802e5760dc781a9cdc447b62/62df38a0468d27ce1299627e_GCal-1-p-3200.png" /> <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/59ec58a6497274c3be34aea375650b68236d497c4a330f00576ef7a570e59c45/62df38a1de42db4f60da42c6_GCal-3-p-3200.png" data-mid="214445113" border="0" alt="Calendar integration ensures consistent progress is made over time." data-caption="Calendar integration ensures consistent progress is made over time." src="https://freight.cargo.site/w/1000/i/59ec58a6497274c3be34aea375650b68236d497c4a330f00576ef7a570e59c45/62df38a1de42db4f60da42c6_GCal-3-p-3200.png" /> <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/651b4f1acf87cb13ff1e333930c773a83084a139ef42974dbe8e604b348e545b/62df38a15538d70fbc5965f9_GCal-4-p-3200.png" data-mid="214445110" border="0" alt="Calendar integration ensures consistent progress is made over time." data-caption="Calendar integration ensures consistent progress is made over time." src="https://freight.cargo.site/w/1000/i/651b4f1acf87cb13ff1e333930c773a83084a139ef42974dbe8e604b348e545b/62df38a15538d70fbc5965f9_GCal-4-p-3200.png" /> <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/3606b083e4571c813a3578a2597e49ce698df8fca0ea90327bb04c76cae17e01/62df38a1d1d3f81378a6eaf2_GCal-6-p-3200.png" data-mid="214445111" border="0" alt="Calendar integration ensures consistent progress is made over time." data-caption="Calendar integration ensures consistent progress is made over time." src="https://freight.cargo.site/w/1000/i/3606b083e4571c813a3578a2597e49ce698df8fca0ea90327bb04c76cae17e01/62df38a1d1d3f81378a6eaf2_GCal-6-p-3200.png" /> <img width="3200" height="2069" width_o="3200" height_o="2069" data-src="https://freight.cargo.site/t/original/i/0dca29fc54cf17541e9e358c89c425b594393226fa4130fd01b5116d8feb410a/62df38a1d401a0cbf539aa9f_GCal-5-p-3200.png" data-mid="214445112" border="0" alt="Calendar integration ensures consistent progress is made over time." data-caption="Calendar integration ensures consistent progress is made over time." src="https://freight.cargo.site/w/1000/i/0dca29fc54cf17541e9e358c89c425b594393226fa4130fd01b5116d8feb410a/62df38a1d401a0cbf539aa9f_GCal-5-p-3200.png" /> The itinerary integrates into a dashboard, offering visual progress tracking and accountability. <img width="3200" height="2068" width_o="3200" height_o="2068" data-src="https://freight.cargo.site/t/original/i/51108fb3a6b98babe2bb41c25839292f67fff02407fb251c2af4d04954ef278b/62e005801027cc49c8f72d5d_HOME-p-3200.png" data-mid="214445114" border="0" alt="Daily View: focus on logging practice sessions to meet the current milestone" data-caption="Daily View: focus on logging practice sessions to meet the current milestone" src="https://freight.cargo.site/w/1000/i/51108fb3a6b98babe2bb41c25839292f67fff02407fb251c2af4d04954ef278b/62e005801027cc49c8f72d5d_HOME-p-3200.png" /> <img width="3200" height="2068" width_o="3200" height_o="2068" data-src="https://freight.cargo.site/t/original/i/b4e9f4ec45d00275a32b5044f7173afe8669a1dbb9b8ab1978cbf70931e6d125/62e0053bf653ba1cd14677e3_MacBook-Pro-16_---238-p-3200.png" data-mid="214445115" border="0" alt="Map View: zoom out and see progress on the long-term journey" data-caption="Map View: zoom out and see progress on the long-term journey" src="https://freight.cargo.site/w/1000/i/b4e9f4ec45d00275a32b5044f7173afe8669a1dbb9b8ab1978cbf70931e6d125/62e0053bf653ba1cd14677e3_MacBook-Pro-16_---238-p-3200.png" /> The journey can be challenging.&nbsp; To ensure users never feel alone, Tori the Tortoise provides real-time clarification and advice, supporting them throughout their Odyssey. PROBLEM SCOPE &amp; DEFINITION Is watching Netflix considered a personal interest? Our team's passion for lifelong learning inspired the non-linear process of creating Odyssey. We knew sustained learning was important, but in many ways difficult. Crowd-sourcing broad attitudes on learning, we found&nbsp;self-motivated learning especially interesting. With a specific focus on undergrad students familiar with self-defined schedules, discovery interviews revealed consistent presence of leisure time like “watching TV” or “working out” in student lives. These didn’t contribute to a longer-term goal.Confounding definitions of personal interest helped us identify that everyday short-term factors distract users from longer-term pursuits. Narrowing target audience to undergrad students <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f37a096d5c24be0619b1b10bb6e68ac634a23409bf2780d3d3990c7d4c043063/62e02d77cbfd406692488ff8_Screen_Shot_2022-02-08_at_11.19.37_AM-p-2000.png" data-mid="214445124" border="0" data-scale="69" alt="2. Generating problem-focused questions from areas of opposition and affinity" data-caption="2. Generating problem-focused questions from areas of opposition and affinity" src="https://freight.cargo.site/w/1000/i/f37a096d5c24be0619b1b10bb6e68ac634a23409bf2780d3d3990c7d4c043063/62e02d77cbfd406692488ff8_Screen_Shot_2022-02-08_at_11.19.37_AM-p-2000.png" /> <img width="2000" height="1224" width_o="2000" height_o="1224" data-src="https://freight.cargo.site/t/original/i/beaba1f10ded0a1168c07dba50fb5ef31d6b31c0bac455d7ce7b9aadd101b6df/62e14ef49e8c655773706eae_Screen_Shot_2022-02-08_at_11.06.10_AM-p-2000.png" data-mid="214445118" border="0" data-scale="80" alt="3. Stakeholder mapping to narrow target audience to undergrads" data-caption="3. Stakeholder mapping to narrow target audience to undergrads" src="https://freight.cargo.site/w/1000/i/beaba1f10ded0a1168c07dba50fb5ef31d6b31c0bac455d7ce7b9aadd101b6df/62e14ef49e8c655773706eae_Screen_Shot_2022-02-08_at_11.06.10_AM-p-2000.png" /> <img width="3200" height="1821" width_o="3200" height_o="1821" data-src="https://freight.cargo.site/t/original/i/1f5a23c74deac1d78f9660d5072342e6fae7fb62e4f47a1b59b1b24208f26d33/63026e17b4a9f5bb766babc6_Screen-Shot-2022-08-21-at-1.38.03-PM-p-3200.png" data-mid="214445117" border="0" alt="1. Scoping learning through affinity diagramming crowd-sourced data" data-caption="1. Scoping learning through affinity diagramming crowd-sourced data" src="https://freight.cargo.site/w/1000/i/1f5a23c74deac1d78f9660d5072342e6fae7fb62e4f47a1b59b1b24208f26d33/63026e17b4a9f5bb766babc6_Screen-Shot-2022-08-21-at-1.38.03-PM-p-3200.png" /> Initial unstructured interviews uncover&nbsp;barriers to pursuing a long-term goal <img width="1600" height="870" width_o="1600" height_o="870" data-src="https://freight.cargo.site/t/original/i/7930b518a687c572002f16ef80e3d01b4238f6b674742f4bfb4dfd191b4b1ba1/62e02e74e2debadf238b9955_Interviews-p-1600.png" data-mid="214445122" border="0" data-scale="94" alt="1. Cross-referencing 7 interview transcripts" data-caption="1. Cross-referencing 7 interview transcripts" src="https://freight.cargo.site/w/1000/i/7930b518a687c572002f16ef80e3d01b4238f6b674742f4bfb4dfd191b4b1ba1/62e02e74e2debadf238b9955_Interviews-p-1600.png" /> <img width="1600" height="894" width_o="1600" height_o="894" data-src="https://freight.cargo.site/t/original/i/6c4096a62fd7de5d56afaadf937c8a9b5ee1d82571e2627b042ec2f4fce9499a/62e02cc1a7a4c1e71d86afda_Untitled-2-p-1600.png" data-mid="214445127" border="0" alt="2. Affinity diagramming struggles into narrowed pain points" data-caption="2. Affinity diagramming struggles into narrowed pain points" src="https://freight.cargo.site/w/1000/i/6c4096a62fd7de5d56afaadf937c8a9b5ee1d82571e2627b042ec2f4fce9499a/62e02cc1a7a4c1e71d86afda_Untitled-2-p-1600.png" /> <img width="1600" height="1326" width_o="1600" height_o="1326" data-src="https://freight.cargo.site/t/original/i/09692585602212678abc6d09848f6adf17b926f68e307daaa9610ca43423b577/62e02cc2ca592a3e18f59082_Untitled-p-1600.png" data-mid="214445125" border="0" alt="3. Building hypothetical &ldquo;preferred&rdquo; scenarios from current data" data-caption="3. Building hypothetical “preferred” scenarios from current data" src="https://freight.cargo.site/w/1000/i/09692585602212678abc6d09848f6adf17b926f68e307daaa9610ca43423b577/62e02cc2ca592a3e18f59082_Untitled-p-1600.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/db34e1aed3cc199ec4c0e6b14ebe91819e357daf2ed4f83c964c3ffa2c997c4d/62e5c867773ee00a5f0c5497_Initial-Ideas-p-1600.png" data-mid="214445121" border="0" data-scale="100" data-no-zoom="true" alt="4. Identifying 3 core barriers to students planning their daily schedule effectively" data-caption="4. Identifying 3 core barriers to students planning their daily schedule effectively" src="https://freight.cargo.site/w/1000/i/db34e1aed3cc199ec4c0e6b14ebe91819e357daf2ed4f83c964c3ffa2c997c4d/62e5c867773ee00a5f0c5497_Initial-Ideas-p-1600.png" /> Identified User Pain Points: Getting started 🙄, sustaining motivation 🐢, and managing time ⏰. USER &amp; MARKET RESEARCH Surveys reveal specific mechanisms of confidence and struggle We surveyed another 27 students to uncover why long-term goals are hard for students to achieve. Ruling out areas students felt competent in their planning abilities, we identified a nuanced struggle no existing planning tool has managed to address: integrating an important long-term goal into an already-busy daily life. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e10b343757d3e2bc6544a4b336a90e0dab9eccc73b0debda75a4c16aaf5d79fd/quantitative.png" data-mid="216114747" border="0" alt="2. Quantitative results paint a detailed view of struggle and confidence" data-caption="2. Quantitative results paint a detailed view of struggle and confidence" src="https://freight.cargo.site/w/1000/i/e10b343757d3e2bc6544a4b336a90e0dab9eccc73b0debda75a4c16aaf5d79fd/quantitative.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f20178b8b89daeccc96be0380dfe61d6fa90a1a7f15f838e941831404a9bb414/qualitative.png" data-mid="216114748" border="0" alt="3. Insights from qualitative short-answer responses" data-caption="3. Insights from qualitative short-answer responses" src="https://freight.cargo.site/w/1000/i/f20178b8b89daeccc96be0380dfe61d6fa90a1a7f15f838e941831404a9bb414/qualitative.png" /> <img width="3492" height="1968" width_o="3492" height_o="1968" data-src="https://freight.cargo.site/t/original/i/c2316b8d0d14c37d92ad422121ab83b149ed945b9923c77bd44b3d94794c8795/competitive-analysis.png" data-mid="216146476" border="0" alt="4. Competitive analysis on scheduling and planning tools" data-caption="4. Competitive analysis on scheduling and planning tools" src="https://freight.cargo.site/w/1000/i/c2316b8d0d14c37d92ad422121ab83b149ed945b9923c77bd44b3d94794c8795/competitive-analysis.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da711fe64dfd2e32646c713643e9f0c9cd68aecac09768dd7e41ae8e1e55aa4e/Survey.png" data-mid="215967049" border="0" alt="1. Surveying students on time management and prioritization" data-caption="1. Surveying students on time management and prioritization" src="https://freight.cargo.site/w/1000/i/da711fe64dfd2e32646c713643e9f0c9cd68aecac09768dd7e41ae8e1e55aa4e/Survey.png" /> How we synthesized the results: Participants, surprisingly, scored themselves highly on four traits. These were: 1. self-efficacy towards achieving goals, 2. self-awareness of personal needs, 3. frequency of self-reflection, and 4. knowledge of time management strategies. People felt pretty confident in methodologies and what they wanted. The majority of participants scored the importance of their long-term goal 4 or 5, out of 5. People didn’t need to be reminded of the importance of their long-term goals. ︎ Students don’t lack skill-related resources nor personal drive.&nbsp;The majority attribute failure in long-term skill-building to lack of time and lack of priority.&nbsp; <img width="3534" height="830" width_o="3534" height_o="830" data-src="https://freight.cargo.site/t/original/i/bf954b219027783bcce1e41501e1f43519a026fc949d0adcf444f9770ca7bc3b/final-hmw.png" data-mid="214445132" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/bf954b219027783bcce1e41501e1f43519a026fc949d0adcf444f9770ca7bc3b/final-hmw.png" /> LITERATURE REVIEW Educational psychology lays the foundation of sustained learning With a better grasp on users' struggles and gaps in tools, we turned to experts and studied pedagogical theories. We focused on models that address goal-chunking, learning over time, mastering a skill, self-reflection, and cyclical feedback. I led whiteboarding sessions to extract usability from abstract models, ultimately bridging user needs with research-backed methodologies. Research 📖 <img width="1272" height="1018" width_o="1272" height_o="1018" data-src="https://freight.cargo.site/t/original/i/be25efb0f2903858f77a7db2ffd41af3f34f92e58199d2bec79a64d85a37b0e3/design-approach.png" data-mid="214445160" border="0" src="https://freight.cargo.site/w/1000/i/be25efb0f2903858f77a7db2ffd41af3f34f92e58199d2bec79a64d85a37b0e3/design-approach.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05d519df0548384f5f9cc05cc3fcd02b4c6a6aa46654105895b0636076420c1c/1.png" data-mid="216146901" border="0" src="https://freight.cargo.site/w/1000/i/05d519df0548384f5f9cc05cc3fcd02b4c6a6aa46654105895b0636076420c1c/1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e0d549429e42b46ac180aec46045b8e6fb0fea61a91a536e10d68db68b69b37/2.png" data-mid="216146902" border="0" src="https://freight.cargo.site/w/1000/i/5e0d549429e42b46ac180aec46045b8e6fb0fea61a91a536e10d68db68b69b37/2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09d9f99bc280be98f0178b01db427d94f925a6f43c82d34774345f80bc2288c3/3.png" data-mid="216146903" border="0" src="https://freight.cargo.site/w/1000/i/09d9f99bc280be98f0178b01db427d94f925a6f43c82d34774345f80bc2288c3/3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5613abfdaf5b7255cde2a35a87901b3c752a2e09a406593e07d9d0720ed09438/4.png" data-mid="216146904" border="0" src="https://freight.cargo.site/w/1000/i/5613abfdaf5b7255cde2a35a87901b3c752a2e09a406593e07d9d0720ed09438/4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9dbb3bb594db41e059a1bf81e1337c2f60df311437f3ddf0062d78bd93beaf4/5.png" data-mid="216146905" border="0" src="https://freight.cargo.site/w/1000/i/d9dbb3bb594db41e059a1bf81e1337c2f60df311437f3ddf0062d78bd93beaf4/5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c330b67d5b811c99e380f837f363e63836a9f588f25b1aa691298781d210d54b/6.png" data-mid="216146906" border="0" src="https://freight.cargo.site/w/1000/i/c330b67d5b811c99e380f837f363e63836a9f588f25b1aa691298781d210d54b/6.png" /> Synthesis&nbsp;💡️ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd364b3b1edb7774b984ea47b7064706ec07cadd706ba313cf418b38cc74e54d/wb1.png" data-mid="216146878" border="0" alt="Mapping continual self-reflection to the &ldquo;targetted feedback&rdquo; model" data-caption="Mapping continual self-reflection to the “targetted feedback” model" src="https://freight.cargo.site/w/1000/i/fd364b3b1edb7774b984ea47b7064706ec07cadd706ba313cf418b38cc74e54d/wb1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e903d6f09db5e7478107a780c97e7a9d0df5ed68121c7660a76bf390fccf257/wb2.png" data-mid="216146877" border="0" alt="Experimenting with the 4MAT engaging learning model" data-caption="Experimenting with the 4MAT engaging learning model" src="https://freight.cargo.site/w/1000/i/7e903d6f09db5e7478107a780c97e7a9d0df5ed68121c7660a76bf390fccf257/wb2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ccb6100ec148d1c43f57cbdfa113a6ed1d75edaefeaff95ab4df45dd113579f8/wb3.png" data-mid="216146876" border="0" alt="Big breakthrough: integrating cycles of practice/feedback as chunks over time, maintaining &ldquo;learning flow&rdquo;" data-caption="Big breakthrough: integrating cycles of practice/feedback as chunks over time, maintaining “learning flow”" src="https://freight.cargo.site/w/1000/i/ccb6100ec148d1c43f57cbdfa113a6ed1d75edaefeaff95ab4df45dd113579f8/wb3.png" /> <img width="1440" height="795" width_o="1440" height_o="795" data-src="https://freight.cargo.site/t/original/i/6d4895b123ece89b1ca52c91f2dc28d74cf0b765ba3e80f4485fa13351501233/customframework.png" data-mid="216480449" border="0" alt="Finally, a custom learning framework targets specific user needs" data-caption="Finally, a custom learning framework targets specific user needs" src="https://freight.cargo.site/w/1000/i/6d4895b123ece89b1ca52c91f2dc28d74cf0b765ba3e80f4485fa13351501233/customframework.png" /> IDEATION &amp; TESTING Solutions that align daily progress with long-term goals Building on insights from research and literature, we ideated a range of solutions focused on reframing long-term goals. Through a speed-dating exercise with users, we tested our top three ideas and gathered valuable feedback. This highlighted the importance of prioritizing rewards, reducing cognitive load, and implementing goal-chunking to better align with daily usability. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f145316d13b4bb79130f3841e4a1adb9469f27b10c6a6823dbca27601462b0a7/idea1.png" data-mid="217487354" border="0" alt="Users liked separating work and personal goals but needed clearer goal breakdowns." data-caption="Users liked separating work and personal goals but needed clearer goal breakdowns." src="https://freight.cargo.site/w/1000/i/f145316d13b4bb79130f3841e4a1adb9469f27b10c6a6823dbca27601462b0a7/idea1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c738c965f10c5c5d82a8c47d82e95e39599b9ad44ed19396321ded5413e1539e/idea2.png" data-mid="217487355" border="0" alt="The familiar calendar interface resonated, but users questioned how &quot;me time&quot; would stay motivating over time." data-caption="The familiar calendar interface resonated, but users questioned how &quot;me time&quot; would stay motivating over time." src="https://freight.cargo.site/w/1000/i/c738c965f10c5c5d82a8c47d82e95e39599b9ad44ed19396321ded5413e1539e/idea2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa5eeed43cecba6e5c68baf570d3b484d5b971a50e6fe782d14e4c1698d51802/idea3.png" data-mid="217645887" border="0" alt="Users enjoyed the tactile reminder but found it hard to link it to complex, evolving goals." data-caption="Users enjoyed the tactile reminder but found it hard to link it to complex, evolving goals." src="https://freight.cargo.site/w/1000/i/fa5eeed43cecba6e5c68baf570d3b484d5b971a50e6fe782d14e4c1698d51802/idea3.png" /> <img width="2880" height="998" width_o="2880" height_o="998" data-src="https://freight.cargo.site/t/original/i/d35f3b384349defa04346fedd0d8e5ec87bd493835991bbba74b07a588c3d11d/research-methods.png" data-mid="216854317" border="0" src="https://freight.cargo.site/w/1000/i/d35f3b384349defa04346fedd0d8e5ec87bd493835991bbba74b07a588c3d11d/research-methods.png" /> DESIGN CONCEPT A journey metaphor puts planning on the roadmap We made a significant breakthrough by moving away from the calendar interface in favor of a custom interface that guides users through creating a long-term plan. Embracing the journey metaphor, we reimagined traditional concepts like goal chunking into more tangible action items. For instance, instead of the usual cycle of practice and feedback, we described it as orbiting a planet or a flower blossoming.Understanding the benefits and limitations of a calendar interface revealed a hidden skill gap—helping users create a realistic, inspiring, and effective plan to acquire a new skill. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4abc234f9298e4a018621301cc05805fc8c2ac70e8b1580d4f784bcfde486917/userflow.png" data-mid="217161639" border="0" alt="Mapping learning concepts to a journey and identifying planning/onboarding as the key stage" data-caption="Mapping learning concepts to a journey and identifying planning/onboarding as the key stage" src="https://freight.cargo.site/w/1000/i/4abc234f9298e4a018621301cc05805fc8c2ac70e8b1580d4f784bcfde486917/userflow.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3b5cad8ebfb437d6d8093429431e4049e9714efe5c050f6120c18359c233ffe/metaphor-sketch.png" data-mid="217161638" border="0" alt="Exploring different metaphors and visualizations" data-caption="Exploring different metaphors and visualizations" src="https://freight.cargo.site/w/1000/i/d3b5cad8ebfb437d6d8093429431e4049e9714efe5c050f6120c18359c233ffe/metaphor-sketch.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/343e719888f05e3236740f392199c7c101bb191eadda2fa9cacec53abfe85b0a/metaphor-sketch.png" data-mid="216857478" border="0" alt="Whiteboarding sessions focused on interface design" data-caption="Whiteboarding sessions focused on interface design" src="https://freight.cargo.site/w/1000/i/343e719888f05e3236740f392199c7c101bb191eadda2fa9cacec53abfe85b0a/metaphor-sketch.png" /> VISUAL, INTERFACE, &amp; CONTENT DESIGN Friendly and supportive, with a touch of whimsy To curate a tone of ongoing support, we crafted visuals and copy that feel both thoughtful and motivational. Our content-heavy design underwent multiple testing iterations to ensure users could follow our metaphor with clarity.&nbsp;We elevated the compelling image of a winding path to a destination into a&nbsp;modular illustration system to support visual consistency and a logical flow throughout the user journey. <img width="3200" height="1537" width_o="3200" height_o="1537" data-src="https://freight.cargo.site/t/original/i/260d56df70069915fabd8b2c635b31f9d94b1c6fe351eb1d84ae193072ec08fc/62e5eb4586728d6b3ef929a1_FINAL-TYPE-p-3200.png" data-mid="214445131" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/260d56df70069915fabd8b2c635b31f9d94b1c6fe351eb1d84ae193072ec08fc/62e5eb4586728d6b3ef929a1_FINAL-TYPE-p-3200.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c78e2b95ba34607bbdfe98403951f8c782c534d347bb2c65dd958ef7d7743738/metaphors.png" data-mid="216857479" border="0" src="https://freight.cargo.site/w/1000/i/c78e2b95ba34607bbdfe98403951f8c782c534d347bb2c65dd958ef7d7743738/metaphors.png" /> <img width="2660" height="1958" width_o="2660" height_o="1958" data-src="https://freight.cargo.site/t/original/i/1e4e8444450547406fe5f2401642e00b45dcf6075b6dd5e69cf3eb44a0198c3a/62e5d33ed40fd864462ce7dd_Screen-Shot-2022-07-27-at-6.25.04-PM.png" data-mid="214445129" border="0" src="https://freight.cargo.site/w/1000/i/1e4e8444450547406fe5f2401642e00b45dcf6075b6dd5e69cf3eb44a0198c3a/62e5d33ed40fd864462ce7dd_Screen-Shot-2022-07-27-at-6.25.04-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc1487eaaeeb8be8ab90bdfb1f3ae1e6472a3a8a3f5b66cace4268762e9e2dc9/paper-prototypes.png" data-mid="217764858" border="0" src="https://freight.cargo.site/w/1000/i/cc1487eaaeeb8be8ab90bdfb1f3ae1e6472a3a8a3f5b66cace4268762e9e2dc9/paper-prototypes.png" /> Experience our solution in full here. REFLECTION Lessons we learned along the way Despite the challenges, our team remained determined to reframe big goals into achievable steps, fostering self-confidence, self-efficacy, and a stronger sense of identity. I’m proud of what we accomplished in 10 weeks, but even more so of the insights we gained along the way—unsurprisingly, we did a lot of learning ourselves. 🧡 <img width="1179" height="693" width_o="1179" height_o="693" data-src="https://freight.cargo.site/t/original/i/4a579c66c85b0ef223f120fbb9775675d0d5c0fe9600982996ecd463643cf4cd/IMG_6680.jpg" data-mid="214445135" border="0" data-no-zoom="true" alt="Tori (and me) in all our glory..." data-caption="Tori (and me) in all our glory..." src="https://freight.cargo.site/w/1000/i/4a579c66c85b0ef223f120fbb9775675d0d5c0fe9600982996ecd463643cf4cd/IMG_6680.jpg" /> Key learning moments: People want to learn. We initially focused on communicating the importance of personal growth, but research showed that most learners already understand the “why.” The real barrier was creating a process they could realistically sustain. Narrative is a powerful motivator. Our early prototypes embedded learning tasks directly into Google Calendar. Shifting toward a journey-based narrative unlocked true engagement. Users resonated more deeply with story-driven guidance paired with structured, research-backed tools.When in doubt, research or test. Every time we felt unsure, testing clarified what mattered. This became our team’s north star.&nbsp; If given more time, I would:Build and test the dashboard experience. Odyssey’s true success lies in whether users stay motivated weeks and months into their journey. I’d expand the dashboard to include reflection moments, rewards, and progress cues that reinforce long-term habit formation. A/B test style and explore personalization. We experimented with tone, but couldn’t confirm which styles resonated with which learners. Testing could validate our metaphor, and I’m curious to explore how personalization could strengthen autonomy and motivation! Thanks for reading! <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/12b1906fb297beac5620414beb8df16ffa6ce0921e7018e5587de35998512e27/master-oogway.gif" data-mid="214580690" border="0" data-scale="59" src="https://freight.cargo.site/w/640/i/12b1906fb297beac5620414beb8df16ffa6ce0921e7018e5587de35998512e27/master-oogway.gif" /> https://elyshatsai.com/NASA Wed, 10 Jul 2024 16:56:13 +0000 ELYSHA TSAI https://elyshatsai.com/NASA Visual systems for early-stage NASA missions Early-stage missions have no brand, no budget, and one shot to convince a review panel they're worth funding. I’ve highlighted some projects that makes the case for the flight projects of the future. Role: Visual Designer, Lead 01Identity for Next-gen Climate Intelligence Carbon-I is proposing a revolutionary Phase A mission concept to measure critical greenhouse gases and model the global carbon cycle with high-resolution land imaging and atmospheric spectroscopy. &nbsp; In 2023, we launched Carbon-I’s mission identity. I later led the visualization effort supporting a series of high-stakes NASA proposal reviews, translating complex engineering, budget, and operational plans into clear visual narratives. We leveraged presentation templates, science figures, and a scalable design system to communicate mission feasibility with clarity and confidence in an interdisciplinary team of 40+ technical experts. <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/ebf38bd35ea91b07167fd29771798d60227ee56a392729d34190a853a7e2c0d8/ci-1.png" data-mid="245769465" border="0" src="https://freight.cargo.site/w/1000/i/ebf38bd35ea91b07167fd29771798d60227ee56a392729d34190a853a7e2c0d8/ci-1.png" /> <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/0e47301d27f0db84e4d3b5c13896c7e415320d5d73879611922b91a7cb8f9380/ci-3.png" data-mid="245785391" border="0" src="https://freight.cargo.site/w/1000/i/0e47301d27f0db84e4d3b5c13896c7e415320d5d73879611922b91a7cb8f9380/ci-3.png" /> 02Modernizing Spectral Data Communication EMIT maps Earth’s airborne mineral dust — enabling scientists to investigate climate, ecosystems, and the global carbon cycle on a deeper level. In anticipation of EMIT’s 2026 Senior Review, we redesigned EMIT’s logo and color story, modernizing the mission’s look for the critical evaluation cycle. I also constructed technical review documents, presentation templates, and rebuilt key visualizations, de-risking the mission’s measurements story. Note:&nbsp;EMIT’s secret sauce is full-spectrum mineral signatures, so the updated identity integrates the rainbow spectral palette with intention, driving credible and brand-forward data narratives.&nbsp; <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/0645ed000bc4fd75a1053117cdfbe87ee80a33bd9fd30f572e1da52d5eaa9c4f/emit-1.png" data-mid="245769794" border="0" src="https://freight.cargo.site/w/1000/i/0645ed000bc4fd75a1053117cdfbe87ee80a33bd9fd30f572e1da52d5eaa9c4f/emit-1.png" /> <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/9701b57c9f493909cdc886ae7d23fe80e8956253ff87783599b29d30b654dfa6/emit-presentation-mock.png" data-mid="246344811" border="0" src="https://freight.cargo.site/w/1000/i/9701b57c9f493909cdc886ae7d23fe80e8956253ff87783599b29d30b654dfa6/emit-presentation-mock.png" /> <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/88e8056797f08aff50e7ef49cabeedc40893f2d0b8dfaa4d9ed0dba5cc8e6753/emit-3.png" data-mid="245785398" border="0" src="https://freight.cargo.site/w/1000/i/88e8056797f08aff50e7ef49cabeedc40893f2d0b8dfaa4d9ed0dba5cc8e6753/emit-3.png" /> <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/cdf6ea85520b85fde3d5e5102c58af34ef163acd5d185c58dd5a02e086fc9572/emit-5.png" data-mid="245785400" border="0" src="https://freight.cargo.site/w/1000/i/cdf6ea85520b85fde3d5e5102c58af34ef163acd5d185c58dd5a02e086fc9572/emit-5.png" /> 03High-density Information Design for Juno EM2Juno is NASA’s most distant planetary orbiter, and it is still providing insights on Jupiter and the origins of our solar system. Working with established mission branding and legacy best practices, my mission was to drive cohesion across the extended mission proposal’s technical science figures. I constructed clear schematics with rigid constraints by piloting novel&nbsp;layouts —guiding reviewers through research-dense narratives of the mission’s science goals. Designs implemented in 2025. <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/3c587e06ddca06b40c4cfe912aa5c5a0fd40b5b523430d45d414dc5111202763/juno-1.png" data-mid="245769536" border="0" src="https://freight.cargo.site/w/1000/i/3c587e06ddca06b40c4cfe912aa5c5a0fd40b5b523430d45d414dc5111202763/juno-1.png" /> <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/c15662f1b8f02b5bbd9890c57ce93ddba8cbf0206abffd59737df18ed4764729/juno-2.png" data-mid="245785378" border="0" src="https://freight.cargo.site/w/1000/i/c15662f1b8f02b5bbd9890c57ce93ddba8cbf0206abffd59737df18ed4764729/juno-2.png" /> 04Operational Tools for Safety-Critical TrainingNASA/JPL’s technical manufacturing training center used outdated course templates that failed to reflect NASA’s commitment safety and cutting-edge engineering. I worked closely with technical instructors to audit cleanroom training workflows, reduce inefficiencies, and ensure seamless transitions to new products. I created new course templates and teaching aids for quality, consistent, and trusted manufacturing training.&nbsp; Course designs implemented in 2024. <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/16a400bd19a125d793d62a95292c5e22ef77ffaff164324cd605f2ca0fb866e6/mttc-1.png" data-mid="245769537" border="0" src="https://freight.cargo.site/w/1000/i/16a400bd19a125d793d62a95292c5e22ef77ffaff164324cd605f2ca0fb866e6/mttc-1.png" /> <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/e487fc8611164c0c5e412c46a6912cdec75c71a8a589fc74ff94f214d81cdba3/mttc-2.png" data-mid="245785435" border="0" src="https://freight.cargo.site/w/1000/i/e487fc8611164c0c5e412c46a6912cdec75c71a8a589fc74ff94f214d81cdba3/mttc-2.png" /> 05Visualizing Early Planetary Systems I worked with NASA/JPL’s EVE (Early eVolution Explorer) concept team to visualize the mission’s investigation of early planetary evolution. Our work unified the concept’s core investigative themes within a keystone graphic, visualizing the&nbsp;temporal framework of the young solar system, linking star, planet, disk, and flare activity into one cohesive story. <img width="2703" height="1592" width_o="2703" height_o="1592" data-src="https://freight.cargo.site/t/original/i/f5dd1a1a0ce198d2e81652745ac77281956f4c3ea8934448e50e27dde4c5c2ae/eve-thumbnail.png" data-mid="245769353" border="0" src="https://freight.cargo.site/w/1000/i/f5dd1a1a0ce198d2e81652745ac77281956f4c3ea8934448e50e27dde4c5c2ae/eve-thumbnail.png" /> https://elyshatsai.com/AIGA Fri, 13 Dec 2024 23:15:39 +0000 ELYSHA TSAI https://elyshatsai.com/AIGA Nurturing creative identity with industry data #HUEAREYOU is a data visualization experience that translates the AIGA 2019 Design Census into a language familiar to our work. This site visualizes the broad spectrum of priorities, skillsets, and personal values of over 9400 creatives in the design industry through the lens of color. I designed the site’s data-logic architecture, user flow, and visual language. I had the most ownership of the landing and explore page. &nbsp;Site fully implemented in 2022. 🌈 My Role:&nbsp;UX &amp; Visual DesignerSkills: UI/UX Design, Data Visualization, Visual Design, HTML/CSS Team:&nbsp;1 developer, 2 designers Tools:&nbsp;Figma, Tableau, HTML/CSS/JS, PHPDuration:&nbsp;7 weeks SITE OVERVIEW Hi, I’m Elysha—#9AC322 and #PearFamily. Hue are you? <img width="1895" height="1200" width_o="1895" height_o="1200" data-src="https://freight.cargo.site/t/original/i/25dc4c51c34470ae8567d6e62717e5d7be79d7bd66f7bd05cb41a365d3b939a5/explore.png" data-mid="223341787" border="0" src="https://freight.cargo.site/w/1000/i/25dc4c51c34470ae8567d6e62717e5d7be79d7bd66f7bd05cb41a365d3b939a5/explore.png" /> <img width="1887" height="1200" width_o="1887" height_o="1200" data-src="https://freight.cargo.site/t/original/i/338a7763b41114c86a07ae2ea191506753a3aa54cfb8ca7b00fb65506904215d/quiz.png" data-mid="223341788" border="0" src="https://freight.cargo.site/w/1000/i/338a7763b41114c86a07ae2ea191506753a3aa54cfb8ca7b00fb65506904215d/quiz.png" /> <img width="1886" height="1200" width_o="1886" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f3f645a41038bb96c8666f2e30877a771a320251bc709c49fa760a83bd65db76/about.png" data-mid="223341786" border="0" src="https://freight.cargo.site/w/1000/i/f3f645a41038bb96c8666f2e30877a771a320251bc709c49fa760a83bd65db76/about.png" /> <img width="1893" height="1200" width_o="1893" height_o="1200" data-src="https://freight.cargo.site/t/original/i/67ca21ddc8d0a82369cb9d5766b6567418e453ee533fe563e3721fca8d757e3e/result.png" data-mid="223341789" border="0" src="https://freight.cargo.site/w/1000/i/67ca21ddc8d0a82369cb9d5766b6567418e453ee533fe563e3721fca8d757e3e/result.png" /> OBJECTIVE Strengthen creative communities through personal connections to industry data <img width="1634" height="924" width_o="1634" height_o="924" data-src="https://freight.cargo.site/t/original/i/18b1172d291ab049f674a9a23df8e79788ba7996ab8274c16a3ae530df3d13c1/Large-GIF-1634x924.gif" data-mid="223341776" border="0" src="https://freight.cargo.site/w/1000/i/18b1172d291ab049f674a9a23df8e79788ba7996ab8274c16a3ae530df3d13c1/Large-GIF-1634x924.gif" /> 1 — Gain ContextStarter questions to look inwards to discover your creative identity. <img width="1920" height="1086" width_o="1920" height_o="1086" data-src="https://freight.cargo.site/t/original/i/2b9bb569919d6df50eb1f1f3e93f15c13aee19882c68ad95fe465262646aab8d/answer-quiz.gif" data-mid="223341790" border="0" src="https://freight.cargo.site/w/1000/i/2b9bb569919d6df50eb1f1f3e93f15c13aee19882c68ad95fe465262646aab8d/answer-quiz.gif" /> <img width="1920" height="1086" width_o="1920" height_o="1086" data-src="https://freight.cargo.site/t/original/i/92ce356eb9246df53d7489356bcd97614cff73e32232347238874bd9eddcd613/flip-card.gif" data-mid="223341791" border="0" src="https://freight.cargo.site/w/1000/i/92ce356eb9246df53d7489356bcd97614cff73e32232347238874bd9eddcd613/flip-card.gif" /> 2 — Take the QuizAnswer 6 questions about your creative profession and interests. ⋆｡°✩ Click on the icons to learn fun facts about the Census data ⋆｡°✩&nbsp;Scroll down and reveal cards that deepen your understanding about the questions’ context <img width="1672" height="972" width_o="1672" height_o="972" data-src="https://freight.cargo.site/t/original/i/5235aee4832fc6f83e38e38f83a4ab46740c9d227a5de36537af9a6d1ea9d69e/Large-GIF-1672x972.gif" data-mid="223341773" border="0" src="https://freight.cargo.site/w/1000/i/5235aee4832fc6f83e38e38f83a4ab46740c9d227a5de36537af9a6d1ea9d69e/Large-GIF-1672x972.gif" /> <img width="1672" height="972" width_o="1672" height_o="972" data-src="https://freight.cargo.site/t/original/i/ac064d3e7eb08cd4c2be2510d518ad44c92fffc62f2936122e6181b0d7869237/Large-GIF-1672x972.gif" data-mid="223341772" border="0" src="https://freight.cargo.site/w/1000/i/ac064d3e7eb08cd4c2be2510d518ad44c92fffc62f2936122e6181b0d7869237/Large-GIF-1672x972.gif" /> <img width="1672" height="972" width_o="1672" height_o="972" data-src="https://freight.cargo.site/t/original/i/46ecff7893b2bb8f2497e541feee92af4ca71a5ef5acf87e76567c0f022d2341/Large-GIF-1672x972.gif" data-mid="223341778" border="0" src="https://freight.cargo.site/w/1000/i/46ecff7893b2bb8f2497e541feee92af4ca71a5ef5acf87e76567c0f022d2341/Large-GIF-1672x972.gif" /> <img width="1672" height="972" width_o="1672" height_o="972" data-src="https://freight.cargo.site/t/original/i/f55075f30087fb0bc2753e5da0abb09bc1a1b3c583c49fc54218a984582636e1/Large-GIF-1672x972.gif" data-mid="223341774" border="0" src="https://freight.cargo.site/w/1000/i/f55075f30087fb0bc2753e5da0abb09bc1a1b3c583c49fc54218a984582636e1/Large-GIF-1672x972.gif" /> 3 — Your Color ProfileCheck out your personalized result— an interactive experience revealing personalized insights about your design values.⋆｡°✩ Open the interactive swatchbook to see the high-level breakdown⋆｡°✩ Peruse the generated swatches, your adjacent color families⋆｡°✩ Get some design inspo generated from your color profile <img width="1640" height="998" width_o="1640" height_o="998" data-src="https://freight.cargo.site/t/original/i/7aba678f1a85800b029ba4e54e1f69d970fea3d1749662e46beae1289c40eb02/select-swatch.gif" data-mid="223341800" border="0" src="https://freight.cargo.site/w/1000/i/7aba678f1a85800b029ba4e54e1f69d970fea3d1749662e46beae1289c40eb02/select-swatch.gif" /> <img width="2962" height="1674" width_o="2962" height_o="1674" data-src="https://freight.cargo.site/t/original/i/50073e563f9d5276f53a2c654375a2e72bf68b054f640aa6c51342d7755c9490/Screen-Shot-2024-05-12-at-3.54.38-PM.png" data-mid="223341796" border="0" src="https://freight.cargo.site/w/1000/i/50073e563f9d5276f53a2c654375a2e72bf68b054f640aa6c51342d7755c9490/Screen-Shot-2024-05-12-at-3.54.38-PM.png" /> <img width="1462" height="780" width_o="1462" height_o="780" data-src="https://freight.cargo.site/t/original/i/15765c8892c6928d95261f97ca43b616671557915a9e54a9452b708fe410a436/Screen-Shot-2024-05-12-at-3.55.33-PM.png" data-mid="223341797" border="0" src="https://freight.cargo.site/w/1000/i/15765c8892c6928d95261f97ca43b616671557915a9e54a9452b708fe410a436/Screen-Shot-2024-05-12-at-3.55.33-PM.png" /> 4 — Explore the Census Generated from over 9400 creative profiles from the AIGA Design Census, discover the creative community at large. Your color profile is highlighted. ⋆｡°✩ Click on the interactive visualization to read individual color profiles&nbsp; ⋆｡°✩ Filter and search the database with the interactive toolbar⋆｡°✩ Click on your personalized hex code to “jump to” your color&nbsp; Take the quiz for yourself here. Read more on our process here.