Nurturing creative identity with industry data

#HUEAREYOU is a data visualization experience that translates the AIGA 2019 Design Census into a language familiar to our work. This site visualizes the broad spectrum of priorities, skillsets, and personal values of over 9400 creatives in the design industry through the lens of color.

I designed the site’s data-logic architecture, user flow, and visual language. I had the most ownership of the landing and explore page.

Site fully implemented in 2022. 🌈

My Role: UX & Visual Designer

Skills: UI/UX Design, Data Visualization, Visual Design, HTML/CSS

Team: 1 developer, 2 designers

Tools: Figma, Tableau, HTML/CSS/JS, PHP

Duration: 7 weeks

SITE OVERVIEW

Hi, I’m Elysha—#9AC322 and #PearFamily. Hue are you?

OBJECTIVE

Strengthen creative communities through personal connections to industry data

1 — Gain Context

Starter questions to look inwards to discover your creative identity.

2 — Take the Quiz

Answer 6 questions about your creative profession and interests.

⋆｡°✩ Click on the icons to learn fun facts about the Census data

⋆｡°✩ Scroll down and reveal cards that deepen your understanding about the questions’ context

3 — Your Color Profile

Check out your personalized result! A full page with personalized insights about your design values.

⋆｡°✩ Open the interactive swatchbook to see the high-level breakdown

⋆｡°✩ Peruse the generated swatches, your adjacent color families

⋆｡°✩ Get some design inspo generated from your color profile

4 — Explore the Census

Generated from over 9400 creative profiles from the AIGA Design Census, discovert the creative community at large. Your color profile is highlighted.

⋆｡°✩ Click on the interactive visualization to read individual color profiles

⋆｡°✩ Filter and search the database with the interactive toolbar

⋆｡°✩ Click on your personalized hex code to “jump to” your color

Take the quiz for yourself here.
Read more on our process here.