NASA: Geoscience tooling for all
Information Architecture ☓ Content Strategy ☓ Design Systems ☓ UX Design ☓ UI Design ☓ User Research
Collaborated with NASA/JPL scientists to design the public face of PIXLISE, scaling the data software’s user base from 20 Mars scientist users to a global science audience. (Implemented 2023)
Odyssey: Sustaining self-led learning
UX Research & Design ☓ UI Design ☓ Visual Design
Led UX and visual design for Odyssey, a desktop app that integrates educational research into a story-centric experience that empowers busy people to build a desired skill.
NASA: Design systems for launch
Visual Design ☓ User Experience Design ☓ Stakeholder Management ☓ Storytelling ☓ Information Design
Strategic storytelling projects that scaffold the complexity of aerospace for humanity.
AIGA Census: Building creative community
Visual Design ☓ UX Design ☓ UI Design
Designed and launched #HUEAREYOU, an interactive web experience for AIGA, enabling creatives to discover priorities, skillsets, and values of over 9,400 peers in the industry. (Implemented 2022)
Nike Training Club: AI-empowered fitness
UX Design ☓ Conversation Design ☓ Campaign Messaging
Led conversational intelligence integration and storytelling to refresh the app store’s #1 fitness app for increased athlete autonomy, flow, and retention.
© ELYSHA TSAI 2024