Product & Visual Experiences / AIGA Census Website

Nurturing creative identity and community with industry data


#HUEAREYOU is a web experience that translates the AIGA 2019 Design Census into a language familiar to our work. This site visualizes the broad spectrum of priorities, skillsets, and personal values of over 9400 creatives in the design industry through the lens of color.  Site fully implemented in 2022. 🌈

As a UX and Visual Designer on a small team, I helped craft the site’s data-logic implementation, user flow, and visual cohesion. I also led interface design for the landing and explore page.

My Role: UX & Visual Designer
Skills: UI/UX Design, Data Visualization, Visual Design, HTML/CSS
Team: 1 developer, 2 designers
Tools: Figma, Tableau, HTML/CSS/JS, PHP
Duration: 7 weeks









How might we...

Strengthen creative communities through personal connections to industry data?





DESIGN OVERVIEW

Hi, I’m Elysha—#9AC322 and #PearFamily. Hue are you?



We leveraged industry data to take users on a journey of self-discovery, starting with a color personality quiz. Users generate personalized color summaries and illuminate empowered connections with like-minded creatives who share common values in the profession. 



(1) GAIN CONTEXT


(2) TAKE THE QUIZ





(3) GET YOUR PERSONAL RESULT


(4) EXPLORE YOUR COMMUNITY




I developed the toolbar design, which enables users to explore the demographic, color, industry stance, and core values of over nine thousand creative professionals. 







Thanks for reading!


Take the quiz for yourself here.
Case study in development. Read more on our process here.