Brand & Creative / NASA Europa Clipper

Launching NASA’s search for life

Europa Clipper, NASA’s “most scientifically-significant” mission (NYT article︎︎︎), will soon study Jupiter's icy moon Europa and uncover the potential of life in its subsurface ocean. (More info︎︎︎) I had the privilege of partnering with technical and creative team members to design the mission’s public presence.

︎ Active Mission

Role: Visual Strategist, Brand Designer

Skills: Visual Identity, Graphic Design, Design Production

Clients: Europa Clipper Team, Solar System Public Engagement, NASA/JPL

Team: JPL DesignLab

Duration: 10 months

1 of 7 / Brand Refresh

We faced challenges using existing assets to communicate science complexity. I championed new typefaces and mission-specific color palette to expand the visual identity’s functional applications.

2 of 7 / Educational Applications

Leading experience design for tangible engagement at scale

Europa Clipper reached thousands through an engaging in-person presence in 9 U.S. cities. We crafted a modular suite of learning tools that adapt to venue differences in nationwide aquariums and science centers.

Transforming the mission’s science objectives into a compelling story

We created over 40 individual banners, signage, handouts, worksheets, models, and posters. The designs set the visual standard for the launch identity and ultimately the mission’s public reach.

Data-driven science models & signage promotes interactive learning

Working with the mission’s marketing team and science experts, we translated concepts and complexity into dynamic, user-centered touch points supporting instrument analogies and creative activities.

Impact — We activated over 35,000 attendees’ imaginations for NASA’s mission

3 of 7 / Cleanroom, Launch Prep, Liftoff

Inspiring office spaces and events on-lab leading up to launch.

4 of 7 / Designing for Gen Z

I created a new sub-brand for NASA Socials, enabling over 55,000 VidCon attendees to access space assets, learn about Europa Clipper, and get involved with NASA.

5 of 7 / Designing for Partnerships & Brands

The Social Media Toolkit︎︎︎ supported 62 planned partner social engagements, including partners like Google Arts & Culture, LEGO, Library of Congress, e.l.f. Cosmetics, and more. Partnerships reached 5M people and generated 490K engagements.

6 of 7 / Social Media

I designed a bespoke identity, campaign resources, and social media presence for NASA/JPL’s first user-generated content campaign #RunwayToJupiter. The campaign generated 6M impressions and inspired broad participation from new audiences and brands.

7 of 7 / International Presence

I created shareable graphics for NASA’s Webby Award-winning “Message in a Bottle” Campaign. Users can generate waveforms of the word “water” in 104 different languages. Try it here︎︎︎