Launching NASA’s search for life
Europa Clipper, NASA’s most scientifically significant mission, will investigate Jupiter’s icy moon Europa, where a subsurface ocean may harbor the conditions for life. I led visual strategy and brand design in partnership with scientists, creatives, and the JPL DesignLab, shaping the mission’s look, identity, and public engagement.
︎ Active Mission
1 of 8
Science to Story
Faced with scattered legacy visuals and brand inconsistency from over 12 years of project development, our team embarked on an identity and science communication challenge to synthesize decades of NASA work into one inspiring story.
2 of 8
Brand Design
My mission was to make the Europa Clipper brand beautiful, cohesive, and usable. I championed new typefaces, design guidelines, and a mission-specific color palette, expanding the visual identity’s functional applications and securing buy-in from critical stakeholders.
3 of 8
Educational Activations
Europa Clipper reached thousands through an engaging in-person pop-up activation in 9 U.S. cities. We crafted a modular suite of learning tools that inspired engaging educational experiences for all ages. These tools were systemized and adaptable, accomodating venue differences in aquariums, science centers, and museums across the country.
We created over 40 individual banners, signage, handouts, worksheets, models, and posters. Due to the educational rigor of this activation, these designs set the visual standard for the launch identity and ultimately the mission’s public reach.
Working with the mission’s marketing team and science experts, we translated science objectives and engineering concepts into dynamic, accessible, and user-centered touch points supporting analogies and creative activities.
We activated over 35,000 irl attendees’ imaginations for NASA’s mission.
See below images from my visit to our exhibit at the CalAcademy of Sciences in SF.
See below images from my visit to our exhibit at the CalAcademy of Sciences in SF.
4 of 8
Cleanroom, Launch Prep, and Liftoff
Internally, we reflected the visual identity in inspring office spaces and events leading up to launch.
5 of 8
Designing for Gen Z
Working with JPL’s media and outreach team, I created a sub-brand for NASA Socials, enabling over 55,000 VidCon attendees to access space resources, learn about Europa Clipper, and get involved with NASA.
6 of 8
Designing for Partnerships & Brands
The Social Media Toolkit︎︎︎ supported 62 planned partner social engagements, including partners like Google Arts & Culture, LEGO, Library of Congress, e.l.f. Cosmetics, and more. Partnerships reached 5M people and generated 490K engagements.
7 of 8
Social Media
I designed a bespoke identity, campaign resources, and social media presence for NASA/JPL’s first user-generated content campaign #RunwayToJupiter. The campaign generated 6M impressions and inspired broad participation from new audiences and brands.
8 of 8
International Presence
I created shareable graphics for NASA’s Webby Award-winning “Message in a Bottle” Campaign. Users can generate waveforms of the word “water” in 104 different languages. Try it here︎︎︎
More Cosmos
Beyond Europa Clipper, I’ve supported other NASA/JPL missions and products to surface their work to the mainstream.
Thanks for reading!
See more strategic NASA projects︎︎︎
Or an activation website for Mars science tooling︎︎︎